KUWAIT HOTEL OWNERS ASSOCIATION HOSTS STR WORKSHOP
Kuwait Hotel Owners Association hosted the first workshop of its kind organized by Us-based Smith Travel Research Company (STR) with the participation of owners and general managers of hotels and hotel institutions. The workshop was held at Regency Hotel and was followed by the signing of a cooperation protocol between Hotel Owners Association and STR, which will provide the sector with travel data from and to Kuwait and the region to utilize in consolidating hotel occupancy. The Association statement pointed out the Kuwaiti hotel sector witnessed in the past years a large increase in investments with the opening of new hotels in various parts of the country with the targeted customers, especially the accommodation market, remaining largely unchanged. This posed many challenges relating to the percentage of hotel occupancy and the average hotel room profit.