Diwan Al Muhanna spreads Middle Eastern kindness
Established in 1935, Diwan Al Muhanna is today one of the oldest Levantine sweet production lines in the region. The company builds on and develops its traditional recipes to create premium Levantine sweets, Damascene cookies, confectionery, Middle Eastern fresh pastries, frozen products and gift items, as well as private labels for the Middle East, GCC, Europe and the US. Discussing the company’s present and future plans, Tarek Al Muhanna said, “Our newest product is called Kricant, a highvitamin date bar, specially created in partnership with the UN, which is aimed for distribution among Syrian refugees throughout the region and meets nutritional needs for a 24-hour period.” On the subject of the ever-growing healthy lifestyle trend, he added that the company was upgrading some of its equipment to produce high-fiber sugar and gluten-free sweets with an almost identical taste. “Future plans currently under consideration include an F&B training center and a new restaurant brand, in collaboration with Chef Joe Barza,” Al Muhanna added.