Hospitality News Middle East - - SPECIAL REPORT -

Olga Cas­sidy

Trade Mar­ket­ing Man­ager, MEIA Monin

What spe­cific syrups has the brand cre­ated for cof­fee-based drinks?

When it comes to cof­fee, MONIN launched Nougat Syrup and Tatin, or Caramel Ap­ple Sauce, this year, to bring back mem­o­ries of the sim­ple, yet loved-by-ev­ery­one, fla­vors. We've also added MONIN L’artiste - the new range of top­pings, specif­i­cally de­signed for Latte Art. It turns any barista into an artist, al­low­ing the creation of that ‘wow’ ef­fect.

What in­ven­tive recipes for baris­tas and chefs has the brand con­cocted?

*RAF cof­fee has its roots in Rus­sia, where a gen­tle­man called Rafael pre­ferred his latte with a splash of cream for a thick, in­dul­gent tex­ture. Rafael was a fre­quent cof­fee shop vis­i­tor and, thanks to him, this new recipe be­came part of the menu in many cof­fee shops across Rus­sia. Just a year later, the trend had spread to all the Com­mon­wealth of In­de­pen­dent States (CIS) coun­tries and spilled over into Aus­tralia, the UK and the Czech Repub­lic.

What do you ex­pect to be a soughtafter fla­vor in the com­ing year?

We have suc­cess­fully launched MONIN Beet­root Pure a few months ago in Europe and Le­banon and we look for­ward to rolling out this prod­uct to the rest of the Mid­dle East in 2019. The veg­gie trend is also on the rise, due to the grow­ing pop­u­lar­ity of vege­tar­ian and ve­gan life­styles.

What kinds of cof­fee are in vogue?

Fla­vored ni­tro cof­fees and fla­vored cold brew cof­fees are be­com­ing in­creas­ingly pop­u­lar. MONIN has launched its Or­ange Spritz Syrup this year, and pro­gres­sive cof­fee lovers pre­fer us­ing it in their ni­tro cof­fees for the cit­rus tangy fla­vors it gives the bev­er­age.

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