ATICO FAKHRELDIN GROUP PROJECTS

A Jordanian holding company operating in multi-service hospitality management, ATICO Fakhreldin Group was established in 1991. Since inception, it has expanded its reach and core business to encompass over 10 leading restaurants, cafés and pubs offering international cuisines, a catering service and an events management company in Jordan. HN talked to the company’s vice chairman and CEO, Essam Fakhriddin, to find out more about its latest innovations and others in progress. ATICO Fakhreldin Group seized the opportunity to buy Italian restaurant brand ‘La Cucina’, designed by Claude Missir, partly due to its superb location in affluent Abdoun, Amman, in 2016. Prior to the acquisition, the villa was a highly sought-out destination for West Ammanites. The group plans to fully renovate the property as part of its project and introduce an international, all-day dining concept, aimed at attracting families, business people, expatriates and diplomatic dignitaries who reside or work in this vibrant part of the capital. Upon completion, which is slated for the summer of 2019, the restaurant will have an indoor seating capacity of 125 and outdoor area that can accommodate 175 customers. In a separate project, the group is renovating a restaurant in Abu Dhabi that will be called Diwan Fakhreldin. Scheduled to open in February 2019, the restaurant is being developed as a subsidiary for Fakhreldin Restaurant at The Royal Meridien. Aside from its strategic location in the city’s commercial district, which is considered to be a long-standing landmark, the restaurant will offer its guests a new eating-out concept, in line with Diwan Fakhreldin in Amman. The group’s third project, which should open this month, is located in one of Berlin’s quiet, affluent residential areas. Named SIMSIM, the restaurant is a homegrown Levantine eatery, serving authentic, traditional dishes and others with a twist, in a contemporary setting. SIMSIM takes its inspiration from the Fakhreldin Restaurant concept by highlighting the region’s rich cuisine, while using the freshest ingredients available. It will offer seating for 70 customers indoors and a further 100 outdoors.