Swedish company reinventing hotel bed mattresses

Youbed is the first bed in the world that provides adjustable firmness to the bed mattress, while still retaining its comfort features. The firmness of the mattress is easily adjusted by using a hand control. The user can also finetune different comfort zones of the bed (shoulders and hips) to achieve a perfect personalization. Hotels around the globe have already started experimenting with this innovation; Mövenpick Hotels & Resorts have, for example, installed Youbed in all of their European hotels. Business Sweden (The Swedish Trade & Invest Council) have identified Youbed as a prioritized trade interest and will support the company in finding the most suitable hotel brand to introduce the innovation in the hotel industry around the globe.