BANO GROUP SIGNS JOINT-VENTURE AGREEMENT WITH PURATOS GROUP

Titled Bano-puratos, the joint venture (JV) will allow Bano to increase its presence and market penetration in the Middle East. “The joint venture between Bano Group and Puratos will combine Puratos’s world-leading expertise in innovation and research and development, with Bano’s in-depth knowledge of distribution and logistics,” commented Mohamad Hashwi, CEO of Bano Group. This deal sees the coming together of two businesses that share common values, including passion for innovation in bakery, patisserie and chocolate, with a commitment to quality and customer-first approach. Philippe Ghyoot, Puratos’s regional director for the Middle East & Africa said, “The joint venture with Bano Group, Puratos’s exclusive distributor since 1995, is an important milestone in our geographic expansion, as it stands for the first strategic direct presence of Puratos in this part of the world.” Over the last 23 years, Bano Group has grown to become one of the leading distributors of ingredients and equipment for bakeries, patisseries and chocolatiers in the Middle East and has expanded its presence in Kuwait, the UAE, Saudi Arabia and Bahrain, with its employees now numbering over 200.