Wissam Farhat Owner Fresca

“Since its inception some 11 years ago in Beirut, Fresca has risen to become one of the Middle East’s leading suppliers of the finest European heavy equipment for supermarkets, pastry shops, bakeries, hospitals, hotels, and restaurants. In order to insure the outstanding quality and design of its products, Fresca only works with top European suppliers who are always eager to present the latest. To better cement its relationship, Fresca also offers the concerned parties the option of shop design, equipment selection, installation and round-the-clock maintenance to provide the ultimate solutions to any project. In keeping with that promise and based on the clients’ requests, Fresca revolutionized the Italian concept of Gelato and HO.RE.CA field through highquality raw materials and machinery they proudly presented at the HORECA event last March. And what better way to attract the most attention from curious eyes, other than launching the new gelato ice cream display by Insù which won a much coveted mention at the 2018 edition of the prestigious Red Dot Design Awards. The beautiful designs and outstanding quality of its pastry display cabinets, fridges and freezers, as well as the introduction of the Italian concept of Gelato through raw materials, have allowed Fresca to provide the ultimate solutions for any project. Based on attracting the most attention from curious eyes, this revolutionary ice cream display case allows for the promoted products to be vertically exposed and, in turn, gain more visibility, even from a greater distance. The ice cream display case comes with a compact, low-depth structure, perfectly integrated into the furnishings which are currently available in the market. Not only does this guarantee space optimization, it also creates greater visual communication with the consumer. Made of silk-screened glass frames, the display wall emphasizes the variety of flavors contained in transparent polycarbonate trays, thereby drawing customers’ attention to the ice cream. Each tray is inserted inside an easily removable drawer, making it much easier for the user to empty or replace the various flavors. The triple-glazed showcase, the hermetic closure of the drawers and the absence of ventilation keep the ice cream optimally preserved, limiting the dispersion of refrigerated air and significantly reducing energy consumption.”