Gear­ing up for Horeca Le­banon

Re­turn­ing to Beirut from April 2-5, 2019, HORECA Le­banon prom­ises the hos­pi­tal­ity and food­ser­vice in­dus­tries four ex­cit­ing days at Sea­side Arena. We take a look at what’s in store

Hospitality News Middle East - - ISSUE IN THIS - hore­

HORECA Le­banon has be­come an es­sen­tial des­ti­na­tion for firms look­ing to ex­plore new mar­kets, pur­sue lu­cra­tive busi­ness op­por­tu­ni­ties and stay one step ahead of the lat­est in­no­va­tions and trends in the hos­pi­tal­ity and food­ser­vice in­dus­tries. In­deed, the ex­hi­bi­tion is noth­ing short of a who’s who in the in­dus­try. More than 18,000 vis­i­tors, in­clud­ing own­ers of the lead­ing ho­tels, top level man­age­ment, key de­ci­sion-mak­ers and pro­fes­sion­als from across the Mid­dle East, will at­tend the show to lever­age its net­work­ing po­ten­tial. A host of ses­sions, many of which are tak­ing place at the An­nual Hos­pi­tal­ity Fo­rum, will pro­vide a plat­form for valu­able busi­ness in­ter­change.

“The edi­tion will be our 26th and we are de­lighted that more than 350 ex­hibitors will be with us,” said Joumana Dam­mous-salame, manag­ing di­rec­tor of Hos­pi­tal­ity Ser­vices, the event or­ga­nizer. “Our slo­gan for this year is ‘For a Bet­ter In­dus­try’ as this sums up our goal; to be a busi­ness meet­ing place where we can re­ally drive the hos­pi­tal­ity and food­ser­vice sec­tors in Le­banon for­ward.”

Over 60 in­ter­na­tional ex­perts from the world of food, drink and hos­pi­tal­ity will at­tend the show to con­duct demon­stra­tions and judge a num­ber of com­pe­ti­tions. Apart from the es­tab­lished events, namely the Hos­pi­tal­ity Sa­lon Culi­naire, Ju­nior Chef Com­pe­ti­tion, Ate­lier Gour­mand, Lebanese Bar­tenders Com­pe­ti­tion, Lebanese Barista Com­pe­ti­tion, Art of Ser­vice Com­pe­ti­tion, Bed Mak­ing Com­pe­ti­tion, the Wine Lab and the An­nual Hos­pi­tal­ity Fo­rum, there will be a num­ber of new high­lights in­clud­ing the Mock­tail Com­pe­ti­tion and the Latte Art Com­pe­ti­tion. In ad­di­tion, HORECA Le­banon will host two spe­cial events to show­case Lebanese fla­vors: Al Mat­bakh, where well-known Lebanese and in­ter­na­tional chefs will put their tal­ents on dis­play in a va­ri­ety of cook­ing work­shops to honor lo­cal food her­itage, and the Arak Lab, giv­ing the op­por­tu­nity to lo­cal arak ex­perts to share their ex­per­tise.

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