Whisky Live Beirut toasts to a successful third edition

As the premier whisky-tasting event, Whisky Live Beirut’s third edition drew to a close on October 20. The three-day show hosted more than 60 top whisky brands and attracted a crowd of over 3,000 enthusiasts eager to sample top-quality international whiskies in the company of 16 brand global ambassadors and international experts.

A new and exciting concept for the Lebanese market and the region as a whole, the third edition was inaugurated on October 18 in the presence of H.E. Minister of Tourism Avedis Guidanian, British Ambassador to Lebanon H.E. Hugo Shorter, Ambassador of Japan H.E. Matahiro Yamaguchi, presidents of associations and syndicates, trade representatives, international experts and the media. Organized by Hospitality Services, Whisky Live Beirut invited visitors to join a selection of more than 30 masterclasses to taste their favorite brands and learn more about premium bottles. They were also able to purchase whiskies and other spirits from The Malt Gallery’s on-site boutique. Exclusive tasting sessions with Rob Allanson, editor of Whisky magazine and Jean-marc Bellier from La Maison du Whisky Anjou, Paris, took place at the VIP Bar and in the Collectors’ Room for serious enthusiasts.

Lebanon is the 18th country in the world to host Whisky Live, which has established itself as a pivotal reference for the whisky industry, following in the footsteps of countries such as Australia, Belgium, Canada, China, France, India, Japan, Singapore and the U.K.

Joumana Dammous-salame, managing director of Hospitality Services, said: “We are thrilled by the outcome of this year’s event, which drew in a larger number of exhibitors, consumers and experts. Whisky Live Beirut is a unique concept in Lebanon, and the region as a whole, and we are already working on the next edition. We have great faith in the country, which is why we have continued to work for the past 25 years on events such as this one to highlight the strength of our hospitality and foodservice industries.”

Whisky Live Beirut 2019 will take place from October 10 to 12, 2019, at Seaside Pavilion. whiskylive.com/events/lebanon/beirut