PATCHI’S NEWEST CONCEPT STORE
head of marketing, Patchi, told HN that Patchi’s decision to open its first retail concept outlet in the new ABC Mall Verdun forms a key part of a broader plan to expand its service offerings. The shift in direction is based on the company’s new positioning and future strategic axis, which will significantly contribute to the development and growth of the business. It is also a perfect interpretation of both the brand’s mission and vision. The store’s design is modern and takes in chic, high- end finishes, as well as a progressive merchandising system. The introduction of both a new counter for unwrapped chocolates and seating area is set to enhance the brand experience and evolve Patchi from a chocolate gift destination to a lifestyle brand that will become known as ‘Your finest Chocolate Host!’ The entire setup presents a futuristic retail model, designed to set the trend in the chocolate industry regionally and globally for the years to come.