Hospitality News Middle East - - NEWS -

Vera Has­san,

head of mar­ket­ing, Patchi, told HN that Patchi’s de­ci­sion to open its first re­tail con­cept out­let in the new ABC Mall Ver­dun forms a key part of a broader plan to ex­pand its ser­vice of­fer­ings. The shift in di­rec­tion is based on the com­pany’s new po­si­tion­ing and fu­ture strate­gic axis, which will sig­nif­i­cantly con­trib­ute to the de­vel­op­ment and growth of the busi­ness. It is also a per­fect in­ter­pre­ta­tion of both the brand’s mis­sion and vi­sion. The store’s de­sign is mod­ern and takes in chic, high- end fin­ishes, as well as a pro­gres­sive mer­chan­dis­ing sys­tem. The in­tro­duc­tion of both a new counter for un­wrapped choco­lates and seat­ing area is set to en­hance the brand ex­pe­ri­ence and evolve Patchi from a choco­late gift des­ti­na­tion to a life­style brand that will be­come known as ‘Your finest Choco­late Host!’ The en­tire setup presents a fu­tur­is­tic re­tail model, de­signed to set the trend in the choco­late in­dus­try re­gion­ally and glob­ally for the years to come.

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