Saudi HORECA ends on a high note

Saudi HORECA, the kingdom’s premier hospitality and foodservice trade fair, celebrated the end of its eighth edition on November 28, 2018. We take a look at the highlights

Spread across 20,000 square meters of exhibition space, the three-day event welcomed more than 27,400 local and international visitors and over 340 exhibitors representing in excess of 13,200 brands.

Saudi HORECA triumphed in hosting the largest show in its history, taking over all four halls of the exhibition center in Riyadh and gathering a record number of exhibitors from 35 countries.

“It was by far the most successful edition of Saudi HORECA,” said Jad Taktak, general manager of Semark, the organizer of the show. “We were able to bring together the top industry players from around the region, which translated into business deals worth over USD 600 million.”

In addition to exploring the main exhibition area, visitors were able to witness a number of exciting competitions that showcased the talents of hospitality and foodservice professionals. More than 150 participants took part in live cooking and display competitions at the Hospitality Salon Culinaire, while 10 baristas put their skills on display at the Barista Competition.

“We are optimistic that given the figures and the feedback we have received, Saudi HORECA will come back even stronger in its tenth edition. It will mark a special moment in our history," Taktak added.