Thirty-one Lebanese cooperatives and producers supported by the USAID-funded Lebanon Industry Value Chain Development project participated in the 2015 HORECA fair in BIEL. These cooperatives and smalland medium-sized food, honey and olive oil producers presented their products during daily tasting sessions at the LIVCD’s 81 square meters booth. This initiative is part of LIVCD’s objective to support rural communities and help small businesses generate more revenue. The show was an opportunity to present the cooperatives and their main products to more than 10,000 visitors while establishing market linkages with distributors, traders, processors, retailers and other actors of the value chain.
In light of the ongoing campaign against power plants and their potential health and pollution threats to citizens of Lebanon, Karpowership, the owner and operator of Powerships Fatmagül Sultan and Orhan Bey, is keen to stress that it is operating its Powerships in Zouk and Jiyyeh respectively, in compliance with the highest environmental and safety standards applied worldwide. Karpowership Lebanon is proud to provide one of the cleanest sources of power available in the country, while supplying Lebanese people with reliable and economic electricity, thus adhering to local and international requirements and related best practices.
International General Insurance Holdings Limited reported earnings for the 2014 financial year. The group announced net earnings of $34.34 million for the financial year of 2014, an increase of 9.9 percent compared to $31.26 million for the financial year of 2013. Commenting on the results, Mr. Wasef Jabsheh, Building on its promise to celebrate originality and authenticity, 7UP has launched The Wall of Music in Lebanon, a direct and genuine invitation to look at life with a fresh perspective of positivity. The Wall of Music was installed in Beirut Souks, depicting painted musical lines over an existing bullet-ridden wall with motion activated sensors that interact and activate with passersby to unleash an uplifting melody of musical notes. Launched to mark the Remembrance Day of the Lebanese Civil War on April 13th, the Wall of Music has spread through the city’s downtown an unmistakable positive beat. With the aid of hidden cameras, 7UP also captured the authenticity of people’s interaction with the Wall of Music, and how they embraced the moment, within a documented digital film going viral to spread positivity beyond the realm of a first hand connection with the ambient installation.
City car revealed
Mazda’s all-new compact city car, the 2016 Mazda2, has made its Lebanese debut in an enthralling launch ceremony organized by the exclusive Mazda distributor in Lebanon, A.N. Boukather, in collaboration with Mix Fm. The launch party took place recently in B018 where invitees, including Mazda customers and the media, feasted their eyes on the sleekest and sexiest Mazda2 yet. A draw for a prize consisting of two tickets to Mazda’s home country of Japan took place and at the end of which the winners were announced.
AMG GT launched
T. Gargour & Fils offered their guests a unique private night in a first-of-its-kind indoor exclusive viewing organized at Mercedes-Benz showroom in Dora. Attendees had the opportunity to indulge in the exceptional Skybar experience and discover the new Mercedes-AMG GT sports car along with the brand racing history. The first Mercedes was a racing car and its most recent successor carries this heritage forward: With the new Mercedes-AMG GT, the Mercedes-AMG sports car brand is moving into a new, top-class sports car segment for the company. On the occasion of World Safety Day, Total Liban launched an initiative to promote a culture of safety among its employees, the media and its customers. This event was an opportunity to initiate a dialogue with all employees and highlight the risks they may face in everyday life thus, encouraging them to adopt responsible behavior while respecting the necessary preventive measures. To celebrate this day with the media, Total Liban invited several Lebanese journalists to experience the job of a service station attendant at TOTAL Medawar service station. First, they attended a training session focused on safety and quality of service, and learned how safety measures are implemented on the ground. Then, at the end of this training day, the journalists were encouraged to fill up customers’ fuel tanks wearing the necessary personal protective clothing.
Boecker®, Messinas agreement
Boecker® the leading provider of a holistic range of Public Health services, sealed a pivotal agreement with Messinas, a New Jersey-based manufacturer of professional and consumer pest control as well as plant health products. According to the agreement, Messinas’ first overseas representative office will be open in Beirut, starting June 2015, thus facilitating access to their “Animal Stopper” products to customers throughout the Middle East and Europe.
Festival of Colours
On July 25th, the sky above Beirut city will be filled with bright colors! Bringing home the lesson of collective harmony, Mindwhisk Events proudly announces 2015’s most awaited festival of the year: The official Festival of Colours, taking place for the first time in Lebanon at Praia Beach Resort. As part of its renowned world tour, the colorful spectacle will be stopping in Lebanon, drawing in free spirits and partygoers over 18, to throw colorful powders in the air to the thumping beat of live music, covering their clothes and skin with vibrant colors. Originating from India, the festival has spread to London, Berlin, Paris, Dresden, Hannover, Munich and many other cities, creating a never before seen collective feeling of euphoria and togetherness. After touring 25 cities in three years and bringing together hundreds of thousands of guests, the Festival of Colours, will soon celebrate its premiere in Lebanon.
InterContinental Hotels Group Academy and MUBS united for the signing of a Memorandum of Understanding at the Phoenicia Hotel in Beirut. Phoenicia’s administration and department heads with MUBS Board of Trustees, deans and staff attended the celebration of this partnership. Mr. Georg Weinlaender, Area General Manager of Phoenicia and Le Vendôme hotels in Beirut, assured that the new generation of MUBS students in the hospitality domain will be granted ample opportunities through this partnership and with the support of both hotels. Dr. Hatem Alamy, chairman of the board at MUBS, talked about the beneficial strategic momentum the university has implemented for its students throughout this collaboration.
Alfa, managed by Orascom Telecom, has launched Alfa Top-up, a new electronic recharge method that allows prepaid subscribers to recharge dollars and days, starting $1.5 only. All the usual recharge denominations are available with Alfa Top-up, in addition to new ones: $1, $2, $3, $4, $5, $6, $7 and $8, with each category having a specific number of days and tariff. Lina Farra hosted her book signing at “SV” Gallery in Saifi Village. “000000 | FFFFFF decoding” is a photographic and poetic book that depicts the story of life across 22 countries with images captured over a span of 12 years. Attempting to unlock the code of life with images and words, Lina beckons the very purpose of human existence. With strong imagery accompanied by little to say, decoding provokes one’s curiosity. It contrasts similar moments lived by different people on opposite sides of the globe. It intentionally goads the reader to reflect on the state of human condition while guiding him to the realization that “although we are different, we are ONE.” Part of the sales proceeds will be donated to “Teach a Child.”
Barista new products
Barista Espresso, Lebanon’s leading manufacturer of authentic Italian coffee, unveiled its new wide range of espresso capsules and machine. The launch, shadowed by an all Italian-themed brunch, took place recently at La Posta in Ashrafieh, gathering media representatives and Barista Espresso founders who enjoyed an Italian buffet and entertainment. With the opportunity of experiencing the best of two worlds, both being a Barista themselves and the coffee drinkers, attendees freshly prepared their own cup of coffee with the new capsules, while using Barista Espresso’s all new Aroma espresso machine.
Microsoft Lebanon announced the winners of the Imagine Cup 2015 competition. Microsoft Imagine Cup, a cornerstone of the Microsoft Youth Spark initiative is the World’s premier student technology program and competition targeting students between the ages of 16 and 24 years old from all academic backgrounds. Lebanese students from AUB, AUL, AUST, UOB, BAU, Haigazian, LAU, LIU, LU, NDU, RHU, USEK, USJ and two school students were invited to partake in the Imagine Cup and benefit from the opportunity to expand their technical knowledge as well as develop their soft skills. This year’s competition received more than 71 registrations and a total of 11 projects reached the finals as follows: four teams in the World Citizenship category, five teams in the Innovation and two teams in the Games category.
Nexthink, Haceb partnership
Nexthink, a global leader in enduser IT Analytics announced its partnership with Haceb in Lebanon. Under the partner agreement, Haceb will be able to extend consultancy services, support and implement Nexthink’s IT operations analytics solutions for its customers in the region. Nexthink will be able to leverage Haceb’s strong expertise and presence in Lebanon to offer real-time visibility and IT analytics to help IT departments connect, communicate and collaborate to achieve their business objectives; while improving security, IT operations and support and transforming their workplace.