Du­namis’ plea to lo­cal artistes

Lesotho Times - - Weekender - Mo­halenyane Phakela

RAP­PER, Du­namis ( pic­tured), has called on lo­cal artistes to in­vest in the pro­duc­tion of high qual­ity mu­sic videos as a mar­ket­ing strat­egy for their craft.

His call comes against the back­ground of his lat­est, Pres­sure video which has been viewed 25 000 times since its 15 Au­gust 2017 re­lease on Youtube.

This is his sec­ond af­ter the Lonely video which gen­er­ated 15 000 views within a week of its re­lease. Both tracks are taken from his lat­est 18 track of­fer­ing G.O.D (God of Du­namis).

The Mabote-born rap­per re­cently told the Week­ender, that mu­sic videos had helped es­tab­lish him as brand in show­biz.

“It is im­por­tant to re­lease a mu­sic video be­cause peo­ple have to iden­tify the mu­sic with a face,” Du­namis said.

“Videos go be­yond the au­dio spec­trum tap­ping into mar­kets that ra­dios can­not reach. For in­stance, most songs that peo­ple jam to are those that they saw on tele­vi­sion. I got ex­po­sure when the Mas­tered Seed video re­ceived air­play Chan­nel O in 2007.

He said he was plan­ning to re­lease at least eight videos.

“The G.O.D al­bum has been well re­ceived and I be­lieve the two videos I re­leased played a ma­jor role of mak­ing the pub­lic aware of the al­bum.”

The South African Mu­sic Award win­ner also said the Pres­sure video had helped him se­cure in­ter­views in South Africa which trans­lated to more pub­lic­ity that could lead to a broader mar­ket for him.

“The video has se­cured me a lot of in­ter­views on many TV sta­tions such as South Africa’s SABC (in the pro­gramme Hec­tic 9NE) KZN TV, CTV as well as Swazi­land’s Swazi TV.

This means au­to­matic air­play on the same sta­tions. I also send a big shout out to Lesotho Tele­vi­sion’s Ur­ban Jamz for al­ways be­ing the first to play my videos,” he said.

PRI­MARY and high school choirs will com­pete for this year’s LESMA ti­tle at St Michaels High School in Mpha­rane, Leribe.

Newspapers in English

Newspapers from Lesotho

© PressReader. All rights reserved.