Tourist ar­rivals in­crease by 10 per­cent

Lesotho Times - - Business - Tokelo Rasephei

TOURIST ar­rivals in Le­sotho in­creased by 10.5 per­cent to 1 196 214 vis­i­tors in 2016, up from 1 082 403 in 2015.

This was an­nounced by the Le­sotho Tourism De­vel­op­ment Cor­po­ra­tion (LTDC) Head Strate­gic Mar­ket­ing Of­fi­cer, Te­bello Thoola, dur­ing this week’s 2017 Tourism Statis­tics Dis­sem­i­na­tion work­shop in Maseru.

He also re­vealed that hos­pi­tal­ity es­tab­lish­ments recorded a mar­ginal in­crease in rev­enue of M844 mil­lion which was a 2, 7 per­cent in­crease from M822 mil­lion gen­er­ated in 2015.

The work­shop was aimed at pro­vid­ing in­for­ma­tion on the per­for­mance of the tourism sec­tor.

Mr Thoola said that tourism cre­ated jobs for Ba­sotho and con­trib­uted to over­all eco­nomic growth.

“The Le­sotho Tourism Statis­tics Dis­sem­i­na­tion is a true re­flec­tion of the re­sults of much ef­fort and hard work that is aimed at pro­vid­ing ac­cu­rate, use­ful and di­rec­tional tourism in­for­ma­tion to users who seek in­for­ma­tion about Le­sotho,” Mr Thoola said.

The two re­ports that were dis­sem­i­nated at the sem­i­nar were the Ar­rival & Ac­com­mo­da­tion Statis­tics Re­port and Vis­i­tors’ Exit Sur­vey Re­port.

Mr Thoola in­di­cated that the re­ports were aimed at giv­ing the re­flec­tion of tourists they at­tract in the coun­try, their char­ac­ter­is­tics and pref­er­ences.

“This in­for­ma­tion will en­able us as the tourism au­thor­ity to plan ac­cord­ingly in order to help the pri­vate sec­tor to know about the ser­vices they should pro­vide to the vis­i­tors and to make the gen­eral pub­lic know about the trends and be­hav­iour of Le­sotho’s tourism sec­tor,” Mr Thoola said.

LTDC Head Strate­gic Mar­ket­ing Of­fi­cer Te­bello Thoola ad­dresses the work­shop.

Newspapers in English

Newspapers from Lesotho

© PressReader. All rights reserved.