Vo­da­com spon­sors Malet­sun­yane Fes­ti­val

Lesotho Times - - News - Mo­halenyane Phakela

VO­DA­COM Le­sotho has in­jected cash and air­time spon­sor­ship into the Malet­sun­yane Braai Fes­ti­val which will be held near the Malet­sun­yane Falls in Se­monkong on 25 to 26 Novem­ber this year.

Vo­da­com Brand mar­ket­ing Man­ager, Ket­sia Matšela, yes­ter­day told a press con­fer­ence in Maseru, that the com­pany will foot 70 per­cent of the costs of or­gan­is­ing the fes­ti­val.

“We were at­tracted to this event by the mere fact that the or­gan­is­ers are keen on em­pow­er­ing the com­mu­nity of Se­monkong through job cre­ation,” Ms Matšela said.

“Since our slo­gan is ‘Power to You’, we saw this as an op­por­tu­nity to give back and help the or­gan­is­ers em­power the com­mu­nity while also pro­mot­ing tourism in the coun­try.

“We have in­jected an amount of money which I can­not dis­close but I can re­veal that it will cover 70 per­cent of the pro­duc­tion costs. We will also pro­vide air­time in­cen­tives to the pa­trons as well as ad­ver­tis­ing sup­port of the show to en­sure its suc­cess.”

She said tick­ets can be bought via their M-pesa mo­bile money plat­form.

Malet­sun­yane Braai Fes­ti­val was first held last year by OTB Ex­clu­sive Events Man­age­ment and it at­tract scores of peo­ple to the area.

Apart from Vo­da­com Le­sotho, this year the or­gan­is­ers have part­nered with the Le­sotho Tourism De­vel­op­ment Cor­po­ra­tion and Back to the Woods. They will be sup­ported by the Le­sotho Mounted Po­lice and the Se­monkong com­mu­nity.

The first in­stal­ment was en­trance free and lasted a day.

This time there will be an en- trance fee which the or­gan­is­ers said is meant to cover lo­gis­tics such as light­ing, sound, toi­lets, showers as well as pay com­mu­nity mem­bers em­ployed at the fes­ti­val (from 100 to 150 peo­ple).

On Satur­day there will be a ‘chilled braai day’ with games such as paint­ball, quad-bik­ing and horse rid­ing.

There will be a mu­si­cal fes­ti­val in the evening fea­tur­ing lo­cal artistes. Vis­i­tors will ei­ther camp or sleep at com­mu­nity mem­bers’ houses (home­s­tays) for a fee of not more than M200.

Vo­da­com Le­sotho Brand mar­ket­ing man­ager Ket­sia mat­sela (left) with OTB rep­re­sen­ta­tive mar­iti mar­iti.

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