Oskido men­tors Vo­da­com Su­per­stars

Sunday Express - - XPRESS PEOPLE -

SOUTH African DJ and pro­ducer, Oskido, on Friday dis­pensed some pearls of wis­dom to fi­nal­ists of the Vo­da­com Su­per­stars com­pe­ti­tion, say­ing hard work and per­se­ver­ance were the keys to suc­cess.

Ad­dress­ing 12 fi­nal­ists of the fifth in­stal­ment of the tal­ent search com­pe­ti­tion in Maseru, the Kalawa Jazmee Records boss said con­tin­ual in­no­va­tion was the only way to sur­vive in the cut­throat en­ter­tain­ment world.

The Vo­da­com Su­per­star chal­lenge was launched in 2011 as a mu­sic, dance, as well as fe­male and male dee­jays’ com­pe­ti­tion aimed at up­lift­ing the en­ter­tain­ment sec­tor.

Win­ners in the four cat­e­gories will each walk away M70 000 richer and with a pack­age from Oskido’s Kalawa Jazmee Records.

The pack­age in­cludes a re- cord­ing deal for the mu­sic cat­e­gory win­ner while the dance cat­e­gory win­ner will get to fea­ture in a video with one of Kalawa’s top artistes. The win­ning dee­jays will get a chance to per­form along­side Kalawa boss DJ Oskido in two gigs in South Africa.

The first and sec­ond run­ner ups in each cat­e­gory will each get M40 000 and M20 000 re­spec­tively.

Oskido urged the fi­nal­ists to think be­yond the op­por­tu­nity the telecom­mu­ni­ca­tions gi­ant had af­forded them and to look for op­por­tu­ni­ties to take their bud­ding ca­reers for­ward.

“There is only one win­ner in each cat­e­gory who will get the chance to shine on the Kalawa Jazmee plat­form. But that does not mean the rest of you are losers. You only be­come a loser once you stop try­ing,” he said.

“Let’s take Idols SA as an ex­am­ple; it is not only the win­ners who make it in life. You may find that the run­ners-up be­come big­ger stars than the ac­tual win­ners of the com­pe­ti­tion.”

Nar­rat­ing his ar­du­ous jour­ney to suc­cess, Oskido said it was far from a walk in the park.

“It was a roller­coaster ride for me to be where I am to­day. I used to sell hot­dogs out­side a club back in the early 1990s and would prac­tice on the decks of that club with only the clean­ers lis­ten­ing af­ter ev­ery­body else had left,” said the disc spin­ner, who is of Zimbabwean de­scent.

“There came a time when the res­i­dent DJ of the club failed to pitch up and then the owner asked me to play be­cause he heard me prac­tic­ing at some point. That was my ca­reer break.”

He said suc­cess was a prod­uct of the abil­ity to keep up with chang­ing trends while also main­tain­ing an artist’s iden­tity.

“Not lim­it­ing your­selves to a cer­tain type of mu­sic or dance will give you the op­por­tu­nity to appeal to dif­fer­ent mar­kets. Al­ways research on the lat­est trends so you can stay rel­e­vant and up­dated with what is trend­ing at the time.

“Another thing is don’t try to mul­ti­task by be­ing your own man­ager and mar­keter at the same time be­cause pro­mot­ers will never take you se­ri­ously. Hav­ing a team that han­dles your busi­ness will make you look pro­fes­sional.”

Oskido also urged the fi­nal­ists to un­der­stand their mar­ket and not to start off by de­mand­ing hefty per­for­mance fees “be­cause no one will book you”.

“You can start small by per­form­ing in neigh­bour­hood events, and if you have the ‘wow fac­tor’ the demand will in­crease and that is what sets the mar­ket price,” he said.

“No mat­ter how pop­u­lar you get, don’t get pompous. Re­main hum­ble and re­spect ev­ery­one as well as tak­ing your ca­reer se­ri­ously. That is your job which pays your bills.”

DJ Oskido.

Newspapers in English

Newspapers from Lesotho

© PressReader. All rights reserved.