Ul­ti­mate Ra­dio cel­e­brates 12th an­niver­sary

Sunday Express - - ENTERTAINMENT - 12 En­ter­tain­ment Mo­halenyane Phakela

UL­TI­MATE FM is set to cel­e­brate its 12th an­niver­sary with a se­ries of events which will run from this month as a build-up to the main fes­ti­val to be held in Oc­to­ber.

The state-owned youth ra­dio sta­tion will host the cel­e­bra­tions un­der the tagline ‘Ul­ti­mateTurns12’.

Pro­mo­tional ac­tiv­i­ties will in­clude out­side broad­cast­ing whereby sev­eral shows will be aired live from dif­fer­ent com­mu­nity venues across the coun­try.

Ac­cord­ing to the stations’ pro­grammes man­ager, Tello ‘Dal­las T’ Le­ballo, this af­ford lis­ten­ers to in­ter­act with their favourite pre­sen­ters.

He said they have part­nered with some lo­cal en­ter­tain­ment hotspots where they will host the events to en­tice peo­ple and gen­er­ate in­ter­est for the main event while pro­mot­ing lo­cal artistes.

“We have grown in reach, lis­ten­er­ship and in­fra­struc­ture hence we feel we should go all out to cel­e­brate this mile­stone,” Dal­las T.

“We have also part­nered with joints such as 4Fordy where we will host a va­ri­ety of pro­mo­tional events to build up for the main in com­ing in Oc­to­ber.

“Our pri­mary aim has al­ways been to pro­mote lo­cal tal­ent so we will also be en­gag­ing our artistes in th­ese com­ing ac­tiv­i­ties. A clear roadmap will be pub­li­cised soon through the ra­dio as well as our so­cial me­dia pages.”

Es­tab­lished in 2006, Ul­ti­mate FM is one of the two state-owned ra­dio stations and un­like its sis­ter, Ra­dio Le­sotho, its lis­ten­er­ship is mostly di­rected at the younger gen­er­a­tion.

It is one of the lo­cal stations aimed at pro­mot­ing lo­cal tal­ent through air­play as well as Ul­ti­mate Mu­sic Awards which un­for­tu­nately will not be held this year. It cur­rently airs on 99.8 and 88.6 fre­quency mod­u­la­tion as well as on medium wave.

Dal­las T fur­ther men­tioned that their cov­er­age would soon ex­pand to the en­tire coun­try as well as on­line stream­ing.

“Our cov­er­age cov­ers al­most the en­tire coun­try in­clud­ing other parts of Botswana and South Africa. We are how­ever, hav­ing prob­lems in parts of Quthing and Mo­hale’s Hoek. The north­ern re­gion uses the 88.6 fre­quency and not the pop­u­lar 99.8 fre­quency. How­ever, we are work­ing to im­prove and soon the en­tire coun­try will be able to lis­ten via the 99.8 fre­quency.

“Our web­site and on­line stream­ing will be work­ing in a few weeks to fur­ther in­crease cov­er­age. The tour will also sen­si­tise lis­ten­ers about our in­no­va­tions,” Dal­las T said.

UL­TI­MATE FM Man­ager Tello “Dal­las T” Le­ballo.

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