SANDS CHINA NEWS

We Create: Sands China drives diversification

Sands China continues to strive to nurture industries to boost economic diversification amid the heavy blows dealt by the pandemic on the economy.

Rooted in Macau, Sands China aims to promote the synergistic development of non-gaming elements and the advancement economic diversification – a common goal that all sectors of the Macau community are working together to achieve.

As the government accelerates the “Tourism+” concept, Sands China seeks to lend its support by utilizing its non-gaming facilities – the largest-scale of such facilities in Macau – including 12,000 hotel rooms, MICE space, retail space, entertainment venues, diverse food and beverage outlets and options, and familyfriendly leisure facilities.

Sands China is heeding the call to actively cultivate industries suitable for Macau. In doing so, the integrated resort operator has dynamically extended its effort to help attract the ever-expanding middle-class market, extend visitors’ length of stay, stimulate consumer spending, and promote the development of family and MICE tourism.

The move is in line with the government’s push to develop Macau into a world centre of tourism and leisure, as well as its recent strategic plan to promote “Tourism+.”

MICE

• 12-fold increase of Macau’s MICE space since 2005

• Hosted 2 million MICE attendees, compared to Macau’s 38,000 in 2002 – a 53-fold increase

• Attracted meetings from multinational giants Herbalife, Jeunesse Global, and Tupperware

Retail

• 2006 Macau retail space: 27,800 sqm. 2007 opening of The Venetian Macao quadrupled that number

• Current Macau retail space: 460,000 sqm, with Sands China offering largest offering in city

Entertainment

• Six arenas and theatres: 20,000+ seats

• Cotai Arena has hosted superstars Rolling Stones, Lady Gaga, Big Bang, Jacky Cheung, Eason Chan, and many more

• 4.6 million attendees and over 610 performances since 2007

Arts and culture

• IIFA Awards, Asian Film Awards, Huading Awards, and more

• Support to Art Macao with two ceramics exhibitions by Caroline Cheng

• Venue sponsorship for Macao International Music Festival and the Macao Art Festival

• Opening of Sands Gallery in 2022

Sports tourism

• Manny Pacquiao v. Zou Shiming (boxing), tennis, basketball, football, golf, 2021 Sands China Macao International 10K Run, and many others