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L'étiquette (English)
L'étiquette (English)

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L'étiquette (English), 8 Oct 2026

Description

A magazine published by So Press and Atelier Durand that sets out to redefine excellence in men's fashion.

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In This Edition

ArticleGIL, FOOTWEAR EXPERT

When I was 12 or 13, I star­ted pick­ing up hand-me-downs from my god­mother, who freel­anced for French rap magazines. So I had the bene­fit of her insider’s eye on fash­ion from early on, plus access to pieces you couldn’t neces­sar­ily get in...

GIL, FOOTWEAR EXPERT

ArticleÉDOUARD, FASHION DESIGNER

Someone recently told me that I dress as if I’ve just fallen out of a tree! [Laughs] I think that actu­ally sums me up quite well. I like it when something is slightly off about the way I wear things. I enjoy mix­ing the way my par­ents dressed me...

ÉDOUARD, FASHION DESIGNER

ArticleISAAC, SALESMAN

When I was a kid, I pleaded with my mother for a year to get me a threepiece suit. I’d wear it every week­end. Then, in my teens, I took to dress­ing like people did in the 1930s and ‘40s. I finally man­aged to buy my first “real” suits when I was 16,...

ISAAC, SALESMAN