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Japan’s sixth-largest island lies just off the Niigata coast. From Unescolisted theatrical performances to eyecatching ‘tub boats’, here are eight reasons why you should add Sado to your next itinerary.
The Echigo-Tsumari region turned to an age-old tool to draw crowds, launching outdoor installations and a popular art festival. The Hoshitoge Rice Terrace are like nature’s art.
Running through the picturesque landscape of coastal Niigata, from the rugged mountains to the sweeping sea, the Setsugekka train takes sightseeing to a whole new level.
Whether rock or percussion, music steals the scene across Niigata at festivals each year. Add Fuji Rock and Earth Celebration to your event calendar.
