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Sports Business Journal

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Sports Business Journal, 24 Aug 2026

Description

Sports Business Journal (SBJ) sits at the epicenter of the sports industry. SBJ provides the news, the networking and the data to equip the most powerful executives in sports business to make more informed decisions, deals and partnerships. SBJ’s award-winning media content is delivered via multiple media platforms, unparalleled networking opportunities through its hallmark events and awards and market-leading data.

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In This Edition

ArticleBill Rasmussen

Sports Busi­ness Journal salutes Bill Rasmussen, an SBJ Cham­pion in 2011 and vis­ion­ary founder whose cre­ation of ESPN reshaped sports media and helped build the found­a­tion of the mod­ern sports industry.

Bill Rasmussen

Article1.66M

Estim­ated num­ber of view­ers on Net­flix for the return of MLB’s Field of Dreams game, a decline from the event’s first two incarn­a­tions. The Phil­lies-Twins matchup also marked the first game played at the iconic “Field of Dreams” movie site in...

1.66M

Article2 MILLION

Views in the first three days for LEBRON JAMES’ You­Tube golf chan­nel, which deb­uted with an epis­ode doc­u­ment­ing the reunion golf scramble of the 2016 NBA cham­pion Clev­e­land Cava­liers.

2 MILLION

ArticleJULY 31

The 2027 WNBA All-Star Game will be held at San Fran­cisco’s Chase Cen­ter, where the Golden State Valkyries have sold out every home game since launch­ing in 2025. The week­end also will fea­ture the Kia WNBA Shoot­ing Stars and State Farm WNBA...

JULY 31