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WeAr, 7 Oct 2026

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Read WeAr online with PressReader. WeAr, published in English, is a magazine from Austria. Stay up to date with the current issue, or browse back issues of WeAr in the archive.

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In This Edition

ArticleDear Reader,

Tex­tiles aren’t selling? Wrong! Noth­ing is mov­ing except the elec­tri­city meter, as those in the fash­ion industry love to quip. For­tu­nately, however, this is simply a mis­con­cep­tion rather than the truth. Why? People have a basic need for...

Dear Reader,

ArticleRACQUET CODES

Padel and pickle­ball are the fast­est-grow­ing par­ti­cip­a­tion sports in a dec­ade, draw­ing celebrity invest­ment and a new social audi­ence. Mean­while, sports-inspired cloth­ing is fol­low­ing the trend off the court. Each sport embod­ies a...

RACQUET CODES

ArticleBEST FASHION RETAILER AWARD

10 Corso Como, 14 oz., Alchem­ist, A'maree's, Amer­ican Rag, Ant­o­nia, Ant­o­nioli, Apro­pos, Barneys, Bey­men, Boon, Boutique 1, Bre­uninger, Colette, Dover Street Mar­ket, Fred Segal, GR8, H Lorenzo, Har­vey Nich­ols, Isetan, Joyce, Just One Eye,...

BEST FASHION RETAILER AWARD

ArticleFROM POINT OF SALE TO POINT OF EXPERIENCE

To keep cus­tom­ers com­ing back – par­tic­u­larly afflu­ent Mil­len­ni­als and Gen Z – some retail­ers are rad­ic­ally rethink­ing the cus­tomer jour­ney, turn­ing shop­ping into enter­tain­ment. Which types of event work best, and what should...

FROM POINT OF SALE TO POINT OF EXPERIENCE

ArticleCHINA’S NEW RETAIL CONNECTORS

REPORT China is a unique mar­ket due to the speed at which its fash­ion industry has evolved. In little more than a dec­ade, it has moved from being strongly depend­ent on estab­lished inter­na­tional names to a mar­ket where increas­ingly...

CHINA’S NEW RETAIL CONNECTORS