Breitling is going through a time of change but it’s already on track to appeal to the mass market. CEO Georges Kern rightly pointed out that the brand’s extensive collection of watches needed to be trimmed and the results have made it clearer what the new Breitling is.
Take the newly updated Navitimer 1 B01 Chronograph. For in-house movements, Breitling chose to contrast all chronograph dials with the subcounters. This makes it easier for consumers to discern between in-house and out-sourced movements. If it’s a true manufacture chronograph you’re looking for, there is no need now to identify the calibre powering the piece.
The Navitimer 1 chronograph range now comes in three separate sizes at 41mm, 43mm and 46mm. For those who have been si ing on the fence, there is now a suitable choice no ma er how big or small your wrist is. Lastly, we know that the decision to “clip the wings” of the logo may seem like a bummer for fans of Breitling who appreciated its aviation connection but as Kern said, it’s time to diversify. Like many other brands that have built a marketing message on staying outside the norm, Bomberg’s timepieces will forever stay divisive. It works for the brand. If you lead an alternative lifestyle and want a watch that stands out, it has just the one for you.
This year, Bomberg unveiled a new addition to the Bolt-68 collection, the Bolt-68 Racer Spo . Our first thought was, “There’s bound to be NASCAR fans in America that would love this look.” It’s bold and loud but it’s distinctly Bomberg. Playing with bright colours and a technical look, the Bolt-68 Racer Spo sees the return of the bullhead chronograph system and detachable caseback. The la er allows the watch to be transformed to a pocket watch or a desk clock with the right a achments. For added visual effect, a bright red trigger sits on top of the case.
What was perhaps more surprising this year was Bomberg’s new smaller-sized collection, the BB-01. It’s a simpler take and perhaps an a empt at swaying undecided consumers with a more understated style to take a chance on the brand.