Bre­itling

AugustMan (Malaysia) - - Baselworld 2018 -

Bre­itling is go­ing through a time of change but it’s al­ready on track to ap­peal to the mass mar­ket. CEO Ge­orges Kern rightly pointed out that the brand’s ex­ten­sive col­lec­tion of watches needed to be trimmed and the re­sults have made it clearer what the new Bre­itling is.

Take the newly up­dated Navitimer 1 B01 Chrono­graph. For in-house move­ments, Bre­itling chose to con­trast all chrono­graph di­als with the sub­coun­ters. This makes it eas­ier for con­sumers to dis­cern between in-house and out-sourced move­ments. If it’s a true man­u­fac­ture chrono­graph you’re look­ing for, there is no need now to iden­tify the cal­i­bre pow­er­ing the piece.

The Navitimer 1 chrono­graph range now comes in three sep­a­rate sizes at 41mm, 43mm and 46mm. For those who have been si ing on the fence, there is now a suit­able choice no ma er how big or small your wrist is. Lastly, we know that the de­ci­sion to “clip the wings” of the logo may seem like a bum­mer for fans of Bre­itling who ap­pre­ci­ated its aviation con­nec­tion but as Kern said, it’s time to di­ver­sify. Like many other brands that have built a mar­ket­ing mes­sage on stay­ing out­side the norm, Bomberg’s time­pieces will for­ever stay di­vi­sive. It works for the brand. If you lead an al­ter­na­tive life­style and want a watch that stands out, it has just the one for you.

This year, Bomberg un­veiled a new ad­di­tion to the Bolt-68 col­lec­tion, the Bolt-68 Racer Spo . Our first thought was, “There’s bound to be NASCAR fans in Amer­ica that would love this look.” It’s bold and loud but it’s dis­tinctly Bomberg. Play­ing with bright colours and a tech­ni­cal look, the Bolt-68 Racer Spo sees the re­turn of the bull­head chrono­graph sys­tem and de­tach­able case­back. The la er al­lows the watch to be trans­formed to a pocket watch or a desk clock with the right a achments. For added vis­ual ef­fect, a bright red trig­ger sits on top of the case.

What was per­haps more sur­pris­ing this year was Bomberg’s new smaller-sized col­lec­tion, the BB-01. It’s a sim­pler take and per­haps an a empt at sway­ing un­de­cided con­sumers with a more un­der­stated style to take a chance on the brand.

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