GUILTPROOFING THE LUX­URY WORLD

Chopard pro­vides the only form of san­ity in the crazy world of lux­ury con­sump­tion

AugustMan (Malaysia) - - Baselworld 2018 - WORDS BY SEAN MOSSADEG PHO­TOS BY CHOPARD

AT A FAIR like Basel­world, mar­ket­ing spiels are a dime a dozen. Any­one at the fair can at­tend some 50 pre­sen­ta­tions over those four or five days and be as­saulted by a bar­rage of in­for­ma­tion about the new­est time­pieces. You’re quite lit­er­ally in the thick of it. With the seem­ingly end­less suc­ces­sion of re­leases, it’s easy to get swept along till all you can do is smile and nod.

Some watches stand out but more of­ten than not, noth­ing re­ally sur­prises you.

It’s prob­a­bly why most jour­nal­ists were set for a bit of a rude awak­en­ing at Chopard’s press con­fer­ence this year.

Imag­ine this: you’ve spent the past 48 hours hear­ing about the lux­ury of own­ing a watch and you’re about to at­tend yet an­other con­fer­ence that is bound to ex­pound on the idea that you need to/should buy a lux­ury watch.

A Loaded Ques­tion

In­stead of that, jour­nal­ists were faced with a trou­bling ques­tion posed by some­one out­side the lux­ury space. With her voice raised ever so slightly, tinged with emo­tion, Noëlla Cour­saris, a guest of Chopard’s at the con­fer­ence, de­manded to know, “Why were (her) peo­ple in the Demo­cratic Repub­lic of Congo starv­ing when they’re be­ing mined for cobalt?” The for­mer model, who is now an ac­tivist and phi­lantrophist, ex­plained that cobalt as a ma­te­rial was used widely in the bat­ter­ies of smart­phones and had been mined in Congo for the long­est time with­out the na­tion’s peo­ple nec­es­sar­ily ben­e­fit­ing from it.

100% Sus­tain­abil­ity

Cour­saris was talk­ing about un­eth­i­cal min­ing in the African con­ti­nent, some­thing that Chopard has been ac­tively work­ing against since it an­nounced its com­mit­ment to 100 per cent eth­i­cally-sourced gold in its pro­duc­tion by July.

Far too of­ten, the ma­te­ri­als of our lux­ury

at the wait­ing lounge where they were served com­pli­men­tary drinks and read­ing ma­te­ri­als. Once set­tled down, the ex­perts on hand pro­ceeded with giv­ing Jeanbasri, Wan Azim and Cap­tain Joe a brief in­tro­duc­tion of their ser­vices and treat­ments, in­clud­ing its com­pre­hen­sive range of prod­ucts that range from hair and skin care, to pro­fes­sional and ad­vanced derma-care, each con­tain­ing only the most pow­er­ful, nat­u­ral and ac­tive in­gre­di­ents devel­oped over years of re­search, com­plete with fra­grances and bar­ber­ing tools.

Our A-Lis­ters had the op­por­tu­nity of lux­u­ri­at­ing in the Anti-Ag­ing Fa­cial and Booster Fa­cial treat­ments, both in­volv­ing the use of Gentle­men’s Tonic’s Ad­vanced Derma Care prod­ucts, the spa’s first ever range of cos­me­ceu­ti­cal prod­ucts, de­signed specif­i­cally for men’s skin. At just 60-minute long, the Anti-Ag­ing Fa­cial utilises a unique pro­tein en­zyme that stim­u­lates cell metabolism to dra­mat­i­cally lift, tighten and firm the skin whilst in­creas­ing tex­tu­ral clar­ity and tone. The Booster Fa­cial, on the other hand, is a 30-minute quick-fix fa­cial for those who are per­ma­nently on the go, an ef­fec­tive way to in­tro­duce the skin to ac­tive in­gre­di­ents that cleanses, tones, soothes and hy­drates the skin. Through­out the treat­ments, our A-Lis­ters also en­joyed mod­ern fa­cil­i­ties such as their per­sonal plasma screens, in the com­pany of ex­pe­ri­enced, knowl­edgable staff.

THE BUR­ROW BAR­BER­SHOP

Tucked within the mod­ern in­de­pen­dent gen­eral store Mer­chant & Sis­ters in Da­mansara Heights is this hid­den gem for men’s groom­ing. The Bur­row is an un­marked, clas­si­cally styled bar­ber­shop. Hid­den away from pub­lic view, it al­lowed our A-Lis­ters to en­joy some peace and pri­vacy, as well as their bar­ber’s full at­ten­tion. At­tend­ing to only one client at a time, The Bur­row pro­vides ex­cel­lent hair­cuts and beard trims as well as prod­ucts such as po­mades and cologne by ar­ti­sanal lo­cal brands such as Men­tega, Apothe­cary, and The Elek­trik Chair.

The Bur­row opened in June last year as a part­ner­ship between res­i­dent bar­ber Al Siew and Subang-based bar­ber­shop, Othrs., founded by hair­dress­ing mae­stro and our 2016 Men of the Year, Ac­tivism hon­oree Lex Low. Al, a law grad­u­ate who traded text­books for clip­pers and never looked back, en­joys fresh chal­lenges and op­por­tu­ni­ties to in­no­vate. His di­verse clien­tele re­flects his com­mit­ment to pro­vid­ing an in­clu­sive en­vi­ron­ment that ex­tends a wel­come to fe­male clients seek­ing edgier looks. Ex­ter­nal en­gage­ments have in­cluded char­ity events, pop-ups, and even cut­ting hair in an ex­per­i­men­tal the­atre per­for­mance.

Each of our A-Lis­ters en­joyed an ex­clu­sive con­sul­ta­tion with one of the two founders, fol­lowed by a per­son­alised hair­cut tai­lored to en­hance his nat­u­ral good looks. The trio left The Bur­row look­ing stylish, con­fi­dent, re­freshed and sat­is­fied with their boys’ day out in this episode of The A-List 2018 x Mer­cedes-Benz #MyUr­ban­Hunt­ing groom­ing escapade. AM

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