AugustMan (Malaysia)

150 YEARS IN RETROSPECT

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Having reached its sesquicent­enary, IWC celebrated its rich history with a two-week public exhibition of 10 of the most iconic historical timepieces by the Schaffhaus­en-based manufactur­e, specially curated to provide visitors with a first-hand discovery of the legacy of founder Florentine Ariosto Jones and the developmen­t of the company’s watch-making knowhow. Held at ION Orchard, Singapore and launched by Stanislas Rambaud, IWC SEA’s MD, together with esteemed master watchmaker and guest of honour Ku Klaus, the exhibition also showcased the new limited-edition 29-reference-strong Jubilee collection, and fu her immersed guests in IWC’s history with the show-stopping “Time Machine” structure whose design was inspired by the inhouse manufactur­ed Calibre 94200 equipped in the new IWC Tribute to Pallweber wrist and pocket watches. The anniversar­y celebratio­n continued the next evening in the form of a cocktail pa y at Cargo 39 on Singapore’s industrial water front. Hosted by TV and fitness personalit­y Liv Lo (@livvlo), guests who included clients, corporate and retail pa ners, and entreprene­urial influencer­s were treated to live pe ormances by The Countdown Band; gastronomi­cal demonstrat­ions by Chef’s Table; and a live monogrammi­ng station by The General

Co, which recalled the classical savoir-faire of

Swiss cra smen that captivated Jones into moving from Boston to Schaffhaus­en in 1868. The Jubilee collection was displayed across the warehouse, specially customised to evoke the manufactur­e’s rustic and industrial style in its early days.

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