Behind the seams
Discover the all-new Washable Suit by Hugo Boss with brand ambassador and Olympic gold medallist Joseph Schooling
Olympic gold medallist and Singaporean brand ambassador Joseph Schooling dons the all-new Washable Suit by Hugo Boss
ENCAPSULATING ALL THE qualities associated with the Hugo Boss brand, namely success, passion, confidence and precision, not to mention style, swimmer Jospeh Schooling, a record-breaking gold medallist in the 100m butterfly at the last Olympic Games, has been revealed as the first-ever Singaporean brand ambassador for Hugo Boss menswear.
On the partnership, the champion said, “To succeed, you have to be committed in what you do. I take immense pride in all that I do and I give it my all. It is a tremendous honour to be part of such an iconic brand. Being a BOSS brand ambassador is significant to me because the brand’s focus on quality and authenticity resonates with me on a personal level.”
Following a capsule collection inspired by Schooling and his runway debut with Hugo Boss at the fall/winter 2018 show in Marina Bay Sands, the athlete with a relentless drive to win now stars in the campaign for the brand’s latest tailoring development,
The Washable Suit. In the video, Schooling is captured wearing the suit, submerged in water. Available in three different wool-based fabrics, the versatile innovation reflects the brand’s mission to dress driven men with fastpaced lives.
Schooling’s lifestyle is one that mirrors that of the Hugo Boss man. His day-to-day routine is defined by being constantly on the move, where time is of the essence. The Washable Suit was created with such demanding lifestyle as this in mind. With no need for dry cleaning, time spent on care is reduced to a minimum. Thanks to an altered construction, the innovative tailoring can be machine-washed, while retaining a signature sharp Boss look.
The unlined jacket features a softer shoulder with a stripped back and reduced internal structure, while the soft waistband of the trousers allows for both wearing comfort and washability. Each fabric has also been specially developed and finished to withstand the effects of water and washing. The suit should be lightly ironed after being machine-washed to ensure a sharp finish. Adding a further level of versatility, the jacket and trousers are sold separately to allow the wearer to mix and match different designs in the collection and create a number of looks with the separate pieces.
At the reopening of the Hugo Boss boutique in Marina Bay Sands, we had the pleasure of making Schooling’s acquaintance and finding out more about his life both as an athlete and a student, sense of style and partnership with Hugo Boss.
Is this your first partnership with a fashion brand, and how are you finding it?
Hugo Boss did a good job at aligning the capsule collection with my kind of lifestyle. It’s indeed the first fashion brand that I’ve worked with. It’s been a lot of fun even though it’s a different industry. It’s a different experience. Since I was a kid, I’ve liked to mix and match my own clothes. Mum and my nanny used to help me pack and choose the clothes to wear after practice. Some of them were awesome, and some not so much (laughs). So from a young age, I was kind of aware of what I wore and what I liked. That was one level; since working with Hugo Boss, it has definitely elevated a lot.
Describe your personal style, please.
There are a lot of different styles. For class, for example, I don’t think there’s been a single day that I wore jeans. You go around campus, from the classroom to the swimming pool, you want to wear something that’s pretty easy; jeans is just too hot in Austin, but when we go out to dinner with friends, it’s different, a good opportunity to put together something that you’ve never done before, or to just dress up in something awesome. I would say that my fashion variety is pretty wide, but I dress to the occasion. I like the classic look. One of my favourite combos pairs a pink shirt with a navy suit, something that pops. I like to play around with brighter colours, and maybe some patterns, but nothing too crazy. I would go with stripes, but not polka dots, unless I’m feeling really adventurous.
How would you describe the Boss Man?
The Boss Man of the moment means you’re supposed to own it. You’re supposed to be confident, outgoing; everything a man dreams to be. For me, it’s very easy to be that because as an athlete, as you step into competition, you’ve got to think that you’re the best in the world, and that’s the only way you’re going to be the best. There’s a fine line between cocky and confident. For me, confidence is knowing that you can go into the same room and no one can change your morals, who you are; and you know that if you want to do something, nothing can waver that, and that you’re going to finish it. So that’s what a Boss Man should be, and what a Boss Man is.
“THE BOSS MAN OF THE MOMENT MEANS YOU’RE SUPPOSED TO OWN IT. YOU’RE SUPPOSED TO BE CONFIDENT, OUTGOING; EVERYTHING A MAN DREAMS TO BE”
What was your friends’ reaction when they found out about your partnership with Hugo Boss? (Laughs) They’ve seen some pictures. I get a little flag for it. They make fun of me a little bit, but not in a mean way. They are happy for me and proud of me. It’s what friends do (laughs). I mean, you don’t see many athletes on posters and other visuals for the fashion industry, so when that happens, it’s something different. They like it, but to keep me grounded, they like to make fun of me, in a good way.
Aside from training and competing, are you also furthering your education?
I’m a senior at The University of Texas at Austin, and I’m studying Economics as my major. It’s one of the things that’s hard to grasp, but once you get it, it’s kind of
“YOU’VE GOT TO BE AGGRESSIVE TO BE COMPETITIVE; YOU NEVER WANT TO LOSE. YOU’VE GOT TO HAVE THAT FIRE, DAY IN AND DAY OUT, THAT YOU CARRY OVER INTO YOUR COMPETITION”
satisfying. It makes me sound like nerd, but I really enjoy it. Practice-wise, I have the greatest team in the world. The guys are amazing, they are like my brothers. Eddie Reese, my head coach, is amazing. He knows how to make you feel good and the buttons to push when needs to. So we have a good combination - the best swim team in the world and one of the best schools in the world.
How do you feel about joining the ranks of Chris Hemsworth and Sebastian Stan, both of whom are also ambassadors of Hugo Boss?
It’s crazy. I’m a huge Marvel fan, huge Avengers fan. Meeting Sebastian Stan was amazing. He’s a cool guy, very down to earth, very easy to talk to. Chris, or Thor really, is probably my favourite Marvel character, right in front of Iron Man, so to have that opportunity to meet them and breathe the same air is pretty awesome, a day which I will remember for the rest of my life.
What is your strategy for the upcoming Asian Games?
The most important thing is for me to help my team as best as possible. I always want to get best times so as to know that
I’m progressing and training in the right direction. We have a young team this year, and this is the first year at the Asian Games I will be swimming in relays. I want to be more involved with the team. I really believe we can podium for our relays, though competing against countries like Korea, Japan, China, etc, is huge for us.
You come across as Mr. Nice Guy. What are you like in the pool?
I’m not as chill in the pool. I’m like the opposite. You’ve got to be aggressive to be competitive; you never want to lose. You’ve got to have that fire, day in and day out, that you carry over into your competition. If you come watch us practise, I don’t think they would let you video us just because of all the things we yell at each other; we would yell across the pool. It gets pretty heated but we have each other’s best interest in mind, so I’d say it’s a very good environment. AM
The Washable Suit by Hugo Boss is available in store and online from July 2018.
Hugo Boss introducesThe Washable Suit, featuring sharp tailoring for the modern man on the go