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AugustMan (Malaysia) - - Con­tents -

Jaeger-LeCoul­tre brings sexy back for men with the Rev­erso, fea­tur­ing calf leather straps de­signed by polo boot­mak­ers Casa Fagliano

We re­mem­ber be­ing at the Richemont-helmed SIHH fair in 2017 and feel­ing dis­ap­pointed that most of Jaeger-LeCoul­tre’s of­fer­ings were catered to­wards women. This year, how­ever, the brand did more than dou­ble up for the gents, un­veil­ing the very, very charis­matic Po­laris col­lec­tion that in­cludes one of our favourites of the fair, the World­time Chrono­graph (pic­tured, above). The ap­point­ment of Bene­dict Cum­ber­batch as its new­est am­bas­sador also con­trib­uted to new hype about the brand and will likely see it re-es­tab­lish its po­si­tion in the men’s mar­ket. Of course, it’s hard not to talk about Jaeger-LeCoul­tre with­out bring­ing up the Rev­erso and we’re glad to see that the brand isn’t tak­ing a break from it. Keep­ing in line with its phi­los­o­phy of cel­e­brat­ing the mak­ers, the brand un­veiled two op­tions of the Rev­erso with calf leather straps de­signed by world-renowned polo boot­mak­ers Casa Fagliano (pic­tured, right).

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