WITH LEWIS HAMIL­TON

AugustMan (Malaysia) - - Hello - KC YAP EDI­TOR kc.yap@burda.com.my

on the cover and a com­pelling line-up of seven dis­tin­guished lo­cal in­di­vid­u­als who best epit­o­mised the mag­a­zine’s DNA in an ex­clu­sive fea­ture, which in­cluded the in­tel­lect Dr. Far­ish Ah­mad Noor and for­mer world no. 10 squash star Azlan Iskan­dar, Au­gust Man Malaysia made its na­tion­wide de­but in Septem­ber 2008, es­tab­lish­ing it­self as the de­fin­i­tive men’s lux­ury and life­style jour­nal. De­spite get­ting off to a rainy start at the launch party, the Au­gust Man spirit has never once been damp­ened.

Over the past decade, the team has con­tin­u­ously pushed the en­ve­lope, bring­ing you a se­ries of cover ex­clu­sives, fea­tur­ing both in­ter­na­tional and lo­cal tal­ents, from ris­ing stars Kel­lan Lutz, Scott East­wood, Se­bas­tian Stan and our very own Henry Gold­ing and Remy Ishak, to house­hold names David Gandy, Noah Mills, Zachary Quinto, Daniel Rad­cliffe and Luke Evans, the lat­est be­ing this month’s Ma­roon 5’s lead­ing man, Adam Levine who em­bod­ies the cool, ef­fort­less essence of Y Eau de Par­fum.

In­spired by the mod­ern go-get­ter and the dy­namic en­ergy of cur­rent times, Au­gust Man Malaysia de­vel­oped a strong sense of ap­pre­ci­a­tion from early on and launched what has be­come our most im­por­tant tra­di­tion since 2009, Men of the Year (MOTY), in recog­ni­tion of the merit of in­di­vid­u­als who are mak­ing a change in their re­spec­tive in­dus­tries, as well as their in­de­pen­dent spirit and po­ten­tial to take it fur­ther. To date, our list of hon­orees in­cludes en­trepreneurs Bryan Loo, Hugh Koh and Ben­jamin Yong; pop icons Joe Fl­iz­zow, Al­timet and Awal Ashaari; film­mak­ers Saw Teong Hin, Quek Shio Chuan and Shan­jhey Ku­mar Peru­mal; good Sa­mar­i­tan Lex Low; and Olympic fig­ure skater Ju­lian Yee. Come De­cem­ber this year, our list will reach pre­cisely 100 as we cel­e­brate the 10th an­niver­sary of MOTY.

In uphold­ing the gen­tle­manly spirit, we have also placed be­fore us in high re­gard women of in­domitable strength, in­clud­ing world no.1 squash player for nine con­sec­u­tive years Datuk Ni­col Ann David, on our Au­gust 2013 cover. Last year, we de­fied tra­di­tion by pre­sent­ing, for the first time, a MOTY award to a woman we are proud to re­gard as part of the brethren, namely lawyer and activist Siti Kasim, in hon­our of her courage and abil­ity to stand her ground and speak out in the face of op­pres­sion.

Ex­pand­ing our con­tent along the way, we also launched our an­nual watch guide, MVMT, an in­depth look at the in­dus­try with a life­style ap­proach, and, to­gether with our of­fi­cial web­site and so­cial me­dia plat­forms in the wake of the Dig­i­tal Era, The A-List cam­paign, a se­ries of life­style ex­pe­ri­ences high­light­ing the Au­gust Man tenets of style, sub­stance and suc­cess.

To­day, as a mag­a­zine with a world view, we cel­e­brate our 10th an­niver­sary with an ex­tra spe­cial edi­tion in­spired by Janet Jack­son’s De­sign of a Decade̶a 10-year ret­ro­spect of events, trends, peo­ple and in­no­va­tions that have made an im­pact on our lives. Be­fore we go on, we would like to ex­tend a big thank you to all our read­ers, con­trib­u­tors, part­ners, clients and stake­hold­ers, for join­ing us in the 10-year-long ride, and to con­grat­u­late our found­ing edi­torin-chief Ru­bin Khoo, him­self an in­spi­ra­tion to us all, who has moved on to take on greater re­spon­si­bil­ity as Hu­bert Burda Me­dia Malaysia’s as­so­ciate pub­lisher. He re­mains, how­ever, the em­bod­i­ment of Au­gust Man, both in spirit and in the flesh.

Ladies and gentle­men, our next chap­ter be­gins now... En­joy!

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