AugustMan (Malaysia)

Journal

Montblanc breaks new ground with a luggage collection

- WORDS BY CHIA WEI CHOONG PHOTOS BY MONTBLANC

Montblanc breaks new ground with the #MY4810 luggage collection suitable for the new generation of stylish travellers

IN RECENT YEARS Montblanc has been pushing the agenda for travel with its range of leather goods and accessorie­s.

The recent launch of the #MY4810 range sees the birth of a new product category for the luxury brand: a new line of trolley bags in five sizes to cater to different luggage requiremen­ts of a new generation of stylish travellers.

The creation of a new product always involves intensive R&D. And for a luxury maison like Montblanc, it informs the entire design process. Combining the best in German mechanics, Japanese technology and impeccable Italian craftsmans­hip, the collection brings together all the best elements of Montblanc’s savoir faire.

The exterior of the cases features a sleek grooved panel echoing the signature M in Montblanc. Practical additions include a dedicated compartmen­t for power banks on the cabin sized version and multistop bars that adjust to any height.

At the launch in Florence, Italy earlier

“THE CALCULATED CLASH OF OLD AND NEW, URBAN AND HISTORIC, ALLUDED TO THE IDEA OF EXPLORATIO­N”

this year, Montblanc invited guests to the Limonaia Corsini. The historic villa was transforme­d for one night into a playground for the urban explorer. Skateboard­ers and graffiti artists brought their vibrant street attitude and personal expression to bear as celebrity guests and VIPs partied the night away to DJ sets and performanc­es from Tinie Tempah and The Spectacula­r Now.

It felt as though a block party in downtown New York had descended upon the Tuscan garden. That calculated clash of old and new, urban and historic alluded to the idea of exploratio­n, where journeys are created via unexpected connection­s and and openess to new cultures and ideas. So venture forth and sample it all, with your trusty #MY4810 in tow. AM

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