The grand Parisian bi hday soiree took place last month at the House’s bi hplace of Palais Garnier in Grands Boule­vards, Paris

AugustMan (Malaysia) - - Stylograph - WORDS BY CE­LESTE GOH PHO­TOS BY LONGCHAMP

Longchamp’s grand Parisian birth­day soiree for its 70th an­niver­sary took place at the House’s birth­place of Palais Garnier in Paris

FOL­LOW­ING LONGCHAMP’S FIRST ever readyto-wear run­way show dur­ing the New York Fash­ion Week in early Septem­ber, the modern lux­ury Mai­son of Jean Cassegrain cel­e­brated the brand’s 70th an­niver­sary proper in the Palais Garnier, at the edge of the Grands Boule­vards, the birth­place of the House, where the Cassegrain fam­ily wel­comed some of its col­lab­o­ra­tors from France and from close to 30 coun­tries around the world, an in­vi­ta­tion that stemmed from a de­sire to cre­ate an ex­cep­tional mo­ment of re­u­nion and fam­ily spirit.

From Ken­dall Jen­ner, Longchamp’s new brand am­bas­sador; to celebri­ties who are friends of the brand ‒ Vin­cent Cas­sel, Guil­laume Canet, Lau­rence Fer­rari, Mr Bags, Pierre Hermé and more; to the crafts­peo­ple, model mak­ers and hand-stitch­ers, who have worked from gen­er­a­tion to gen­er­a­tion in Longchamp’s Loire Val­ley work­shops... all of whom donned their best Longchamp wear, and walked up the grand stair­case of the Palais, laid down with a ma­jes­tic green car­pet, to greet Longchamp cre­ative di­rec­tor So­phie De­la­fontaine, as well

as the modern gen­er­a­tion’s Cassegrain fam­ily: pres­i­dent Philippe Cassegrain, and his chil­dren Jean Cassegrain and Olivier Cassegrain, re­spec­tively CEO of the house and di­rec­tor of the Longchamp bou­tiques in the United States.

On the steps of the Opera House, a line of page­boys in tuxe­dos wear­ing a phan­tas­magor­i­cal horse-head mask rem­i­nis­cent of the House’s fa­mous logo, wel­comed the 2,000-strong guests to the sump­tu­ous in­te­ri­ors of the Palais Garnier, where Dim­itri Cham­blas, for­mer artis­tic di­rec­tor of the Opéra Garnier and cur­rent dean of the School of Dance at the Cal­i­for­nian In­sti­tute of the Arts, awaited with a troupe of 30 bal­leri­nas to per­form the night’s open­ing num­ber.

The com­mis­sioned bal­let in­ter­preted all forms of dance, in­clud­ing clas­si­cal, Sufi, hiphop, break­dance, con­tem­po­rary, tap dance, K-Pop, Bûto and tango, to the mu­sic mixed mas­ter­fully by Parisian DJ Ariel Wiz­man ‒ an im­mer­sive, in­clu­sive and ac­ces­si­ble show that il­lus­trated beau­ti­fully Longchamp’s gen­er­ous and cos­mopoli­tan spirit.

“For 70 years, the House of Longchamp has been in con­stant mo­tion. This is the hall­mark of our fam­ily: mov­ing for­ward, in­no­vat­ing, and al­ways seek­ing to im­prove,” De­la­fontaine ad­dressed dur­ing the party. “It is a per­ma­nent chal­lenge for a fam­ily busi­ness in the hy­per-com­pet­i­tive world of fash­ion that never stops. Move­ment is a state of mind: the Opéra Garnier and the world of dance per­fectly il­lus­trate this phi­los­o­phy.” AM

Palais Garnier

Feder and The Avener, DJs ofthe night

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