Groom­ing

A good scent doesn’t just smell great. It pro­vides a whole ex­pe­ri­ence

AugustMan (Malaysia) - - Upkeep - WORDS BY SYED ZULFADHLI PHO­TOS BY BUL­GARI PARFUMS

Head into the woods for a whole dif­fer­ent ex­pe­ri­ence with Bul­gari Man Wood Essence

MY AC­QUAIN­TANCE with Bul­gari fra­grances dates back to when I was five years old, when my older sis­ter had Eau Par­fumée au Thé Vert as her go-to scent. I would douse my­self with it once she went out of the house. Since then, Bul­gari has al­ways had a place on my dresser, grad­u­at­ing from the sub­tle Thé Vert to the more mas­cu­line Bul­gari Homme Ex­treme as I grew.

Fast for­ward to 2018. I at­tended the launch of the brand’s new Wood Essence cologne from the Bul­gari Man line of fra­grances and took the op­por­tu­nity to chat with CEO Jean-Christophe Babin, nose Al­berto Mo­ril­las and face of the fra­grance, Nick Bate­man.

As I un­rav­elled more about the de­li­ciously woody new scent, it oc­cured to me that I was gain­ing a new ex­pe­ri­ence with the brand whose fra­grances had been in­deli­bly en­trenched in my ol­fac­tory mem­ory.

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