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TAG Heuer presents two spe­cial edi­tion chrono­graphs ded­i­cated to its new pa ner­ship with As­ton Ma in

AugustMan (Malaysia) - - Calibre - WORDS BY KC YAP PHO­TOS BY TAG HEUER

TAG Heuer presents two spe­cial edi­tion chrono­graphs ded­i­cated to its new part­ner­ship with

As­ton Mart­in̶ the TAG Heuer For­mula 1 As­ton Martin and the TAG Heuer Car­rera Heuer 01 As­ton Martin

EAR­LIER THIS YEAR at the In­ter­na­tional Geneva Mo­tor Show, TAG Heuer and As­ton Martin, proudly an­nounced the Swiss watch­maker’s part­ner­ship with the British lux­ury sports car-maker and its rac­ing team, As­ton Martin Rac­ing, as of­fi­cial part­ner, of­fi­cial watch part­ner and of­fi­cial con­nected watch part­ner. To mark the new part­ner­ship, TAG Heuer pre­sented two mag­nif­i­cent spe­cial edi­tions hon­our­ing As­ton Martin.

The ex­clu­sive time­pieces ‒ TAG Heuer Car­rera Heuer 01 As­ton Martin and TAG Heuer For­mula 1 As­ton Martin ‒ have fi­nally reached our shores.

The two chrono­graphs show­case the posh and sporty DNA of the British brand. The de­sign of the pres­ti­gious TAG Heuer Car­rera Heuer 01 is in­spired by the geo­met­ric shapes spe­cific to As­ton Martin’s sports cars, while the tech­ni­cal, sporty TAG Heuer For­mula 1 adopts As­ton Martin Rac­ing’s lime essence colour.

In de­sign­ing the spe­cial edi­tion chrono­graphs, TAG Heuer drew on its ex­ten­sive ex­per­tise and col­lab­o­rated strongly with the As­ton Martin de­sign team, tak­ing in­spi­ra­tion from the colours, shapes, pat­terns and ma­te­ri­als char­ac­ter­is­tic of As­ton Martin’s sports cars. Every de­tail im­parts a cre­ative touch and re­calls the over­ar­ch­ing au­to­mo­tive spirit of the part­ner­ship.

The first model, the TAG Heuer Car­rera Cal­i­bre Heuer 01 chrono­graph, was in­spired by As­ton Martin’s lux­ury uni­verse. The fa­mous man­u­fac­ture move­ment is vis­i­ble through the dial, which is skele­tonised in a hexag­o­nal pat­tern that re­calls the de­tails on the new Van­tage sports car, for an ex­clu­sive As­ton Martin dial. Mean­while, the sturdy 45mm solid steel case also presents a de­sign that was specif­i­cally de­vel­oped for this edi­tion, which fea­tures lines on the side to evoke speed, the race track and pis­ton. In an­other of the piece’s ex­clu­sive fea­tures, the shape of the lugs has been re­vis­ited, tak­ing in­spi­ra­tion from the lines of As­ton Martin’s em­blem­atic body­work. With a black ceramic tachymeter bezel, this piece is the per­fect re­flec­tion of the ex­per­tise and tech­ni­cal mas­tery aris­ing from the part­ner­ship be­tween the two brands.

The sec­ond model is a TAG Heuer For­mula 1 chrono­graph in­spired by As­ton Martin Rac­ing. The TAG Heuer For­mula 1 is TAG Heuer’s ul­ti­mate mo­tor rac­ing model, syn­ony­mous with per­for­mance and speed. En­tirely in steel and mea­sur­ing 43mm in di­am­e­ter, this quartz chrono­graph fea­tures a notched steel bezel and an alu­minium ring with a tachymeter scale.

The in­dexes, sec­onds hand and As­ton Martin’s fa­mous winged logo all don As­ton Martin Rac­ing’s spe­cific shade of lime essence and stand out against the watch’s black dial to beau­ti­ful ef­fect. The move­ment is ac­cu­rate to a tenth of a sec­ond ‒ an in­dis­pens­able fea­ture in a mo­tor rac­ing watch ‒ and is dis­played on the small counter at 6 o’clock, with the minute counter at 9 o’clock and the cur­rent sec­onds counter at 3 o’clock. The model comes with a mag­nif­i­cent black leather strap. Once again, this is ex­clu­sively for As­ton Martin as this is the first time TAG Heuer uses a leather strap in the TAG Heuer For­mula 1 col­lec­tion. With lime essence top­stitch­ing, it adds char­ac­ter and sporty style to the watch. AM

“THE DE­SIGN OF THE PRES­TI­GIOUS TAG HEUER CAR­RERA HEUER 01 IS IN­SPIRED BY THE GEO­MET­RIC SHAPES SPE­CIFIC TO AS­TON MARTIN’S SPORTS CARS, WHILE THE TECH­NI­CAL, SPORTY TAG HEUER FOR­MULA 1 ADOPTS AS­TON MARTIN RAC­ING’S LIME ESSENCE COLOUR”

TAG Heuer For­mula 1 As­ton Martin

TAG Heuer Car­rera Heuer 01 As­ton Martin

Stylish pair - TAG Heuer Car­rera Heuer 01 As­ton Martin and TAG Heuer For­mula 1 As­ton Martin

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