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TAG Heuer presents two special edition chronographs dedicated to its new pa nership with Aston Ma in
TAG Heuer presents two special edition chronographs dedicated to its new partnership with
Aston Martin̶ the TAG Heuer Formula 1 Aston Martin and the TAG Heuer Carrera Heuer 01 Aston Martin
EARLIER THIS YEAR at the International Geneva Motor Show, TAG Heuer and Aston Martin, proudly announced the Swiss watchmaker’s partnership with the British luxury sports car-maker and its racing team, Aston Martin Racing, as official partner, official watch partner and official connected watch partner. To mark the new partnership, TAG Heuer presented two magnificent special editions honouring Aston Martin.
The exclusive timepieces ‒ TAG Heuer Carrera Heuer 01 Aston Martin and TAG Heuer Formula 1 Aston Martin ‒ have finally reached our shores.
The two chronographs showcase the posh and sporty DNA of the British brand. The design of the prestigious TAG Heuer Carrera Heuer 01 is inspired by the geometric shapes specific to Aston Martin’s sports cars, while the technical, sporty TAG Heuer Formula 1 adopts Aston Martin Racing’s lime essence colour.
In designing the special edition chronographs, TAG Heuer drew on its extensive expertise and collaborated strongly with the Aston Martin design team, taking inspiration from the colours, shapes, patterns and materials characteristic of Aston Martin’s sports cars. Every detail imparts a creative touch and recalls the overarching automotive spirit of the partnership.
The first model, the TAG Heuer Carrera Calibre Heuer 01 chronograph, was inspired by Aston Martin’s luxury universe. The famous manufacture movement is visible through the dial, which is skeletonised in a hexagonal pattern that recalls the details on the new Vantage sports car, for an exclusive Aston Martin dial. Meanwhile, the sturdy 45mm solid steel case also presents a design that was specifically developed for this edition, which features lines on the side to evoke speed, the race track and piston. In another of the piece’s exclusive features, the shape of the lugs has been revisited, taking inspiration from the lines of Aston Martin’s emblematic bodywork. With a black ceramic tachymeter bezel, this piece is the perfect reflection of the expertise and technical mastery arising from the partnership between the two brands.
The second model is a TAG Heuer Formula 1 chronograph inspired by Aston Martin Racing. The TAG Heuer Formula 1 is TAG Heuer’s ultimate motor racing model, synonymous with performance and speed. Entirely in steel and measuring 43mm in diameter, this quartz chronograph features a notched steel bezel and an aluminium ring with a tachymeter scale.
The indexes, seconds hand and Aston Martin’s famous winged logo all don Aston Martin Racing’s specific shade of lime essence and stand out against the watch’s black dial to beautiful effect. The movement is accurate to a tenth of a second ‒ an indispensable feature in a motor racing watch ‒ and is displayed on the small counter at 6 o’clock, with the minute counter at 9 o’clock and the current seconds counter at 3 o’clock. The model comes with a magnificent black leather strap. Once again, this is exclusively for Aston Martin as this is the first time TAG Heuer uses a leather strap in the TAG Heuer Formula 1 collection. With lime essence topstitching, it adds character and sporty style to the watch. AM
“THE DESIGN OF THE PRESTIGIOUS TAG HEUER CARRERA HEUER 01 IS INSPIRED BY THE GEOMETRIC SHAPES SPECIFIC TO ASTON MARTIN’S SPORTS CARS, WHILE THE TECHNICAL, SPORTY TAG HEUER FORMULA 1 ADOPTS ASTON MARTIN RACING’S LIME ESSENCE COLOUR”