THE GUCCI CRUISE 2019 #GUCCIGOTHIC CAMPAIGN

The famed biblical legend of Noah’s Ark is brought to life in Gucci’s Cruise 2019 #GucciGothic campaign. With creative directions from Alessandro Michele himself, Gucci teams up with Glen Luchford once again to build on Gucci’s signature fascination with the natural world, through a campaign that pictures a rural community where animals and people co-exist in harmony. In this ideal world, the Gucci tribe is shown feeding and interacting with their animal companions. A tale as old as time, but with a new surreal perspective, Gucci’s young farmer-punks invite the viewer deep into a surreal, mythological world, where an agricultural landscape and the changing weather emphasise the power of nature.