CEO OF BULGARI
The CEO of Bvlgari has helmed the luxury Italian brand since 2013, and doesn’t show signs of slowing down. Because the company has products that range from fragrances to jewellery and timepieces, we had to ask how he keeps everything up in the air and if the Bulgari Octo Finissimo he has strapped on his wrist helps him time everything perfectly. The affable businessman opened up about the story behind the brand’s fragrance line.
When did the company decide that fragrances were something it wanted to explore?
Fragrances started more than 20 years ago. We have always been operating with watches and jewellery, so we wanted to create a unique experience that revolved around the senses. Therefore we developed a fragrance that was meant to create a sense of wellbeing for people shopping in our stores. Initially we launched the big 400ml bottle (of fragrance) purely as a gift for our clients.
How did that affect the business?
With fragrances, we created an entry level to the brand. You can afford it much earlier in life with a starting price point of around €80 or so. The perfume has really been about bringing consumers into the Bulgari brand at a younger age.
Are fragrances an impo ant pa of your life?
I started using fragrances when I was in my 30s. To me, it’s a final touch that makes you feel great. It’s also a mark of respect to others.
Does Bulgari plan to expand its grooming/pe ume products? Truthfully speaking, we are a very focused company. But we also believe that we still have a lot of potential for progress in fragrances.