CEO OF BUL­GARI

AugustMan (Malaysia) - - Grooming - JEAN-CHRISTOPHE BABIN

The CEO of Bvl­gari has helmed the lux­ury Ital­ian brand since 2013, and doesn’t show signs of slow­ing down. Be­cause the com­pany has prod­ucts that range from fra­grances to jew­ellery and time­pieces, we had to ask how he keeps ev­ery­thing up in the air and if the Bul­gari Octo Finis­simo he has strapped on his wrist helps him time ev­ery­thing per­fectly. The af­fa­ble busi­ness­man opened up about the story be­hind the brand’s fra­grance line.

When did the com­pany de­cide that fra­grances were some­thing it wanted to ex­plore?

Fra­grances started more than 20 years ago. We have al­ways been op­er­at­ing with watches and jew­ellery, so we wanted to cre­ate a unique ex­pe­ri­ence that re­volved around the senses. There­fore we de­vel­oped a fra­grance that was meant to cre­ate a sense of well­be­ing for peo­ple shop­ping in our stores. Ini­tially we launched the big 400ml bot­tle (of fra­grance) purely as a gift for our clients.

How did that af­fect the busi­ness?

With fra­grances, we cre­ated an en­try level to the brand. You can af­ford it much ear­lier in life with a start­ing price point of around €80 or so. The per­fume has re­ally been about bring­ing con­sumers into the Bul­gari brand at a younger age.

Are fra­grances an impo ant pa of your life?

I started us­ing fra­grances when I was in my 30s. To me, it’s a fi­nal touch that makes you feel great. It’s also a mark of re­spect to oth­ers.

Does Bul­gari plan to ex­pand its groom­ing/pe ume prod­ucts? Truth­fully speak­ing, we are a very fo­cused com­pany. But we also be­lieve that we still have a lot of po­ten­tial for progress in fra­grances.

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