SAFILO OPTICAL FALL/WINTER 2018 CAMPAIGN

The Italian taste for the beautiful and the well-made, the aesthetic culture of craftsmanship, and the unique research on innovation and timeless elegance, where creativity meets the need of everyday life: these are the values Safilo is built upon since its establishment in Italy, back in 1934. Presently encapsulated in its latest campaign, the role of Safilo as the Italian optical specialist brand is enhanced via merging the tradition of Italian craftsmanship with industrial design, and with state-of-the-art technology, interpreted through its own distinctive language. The campaign includes a series of fascinating portraits, in which the background of a Milan studiohouse of a designer is a key element, expressing the story and the character of the subject ‒ the daily experience of an Italian sense of beauty and conveying a feeling of timelessness.