SAFILO OP­TI­CAL FALL/WIN­TER 2018 CAM­PAIGN

AugustMan (Malaysia) - - Dress Code -

The Ital­ian taste for the beau­ti­ful and the well-made, the aes­thetic cul­ture of crafts­man­ship, and the unique re­search on in­no­va­tion and time­less el­e­gance, where cre­ativ­ity meets the need of ev­ery­day life: th­ese are the val­ues Safilo is built upon since its es­tab­lish­ment in Italy, back in 1934. Presently en­cap­su­lated in its lat­est cam­paign, the role of Safilo as the Ital­ian op­ti­cal spe­cial­ist brand is en­hanced via merg­ing the tra­di­tion of Ital­ian crafts­man­ship with in­dus­trial de­sign, and with state-of-the-art tech­nol­ogy, in­ter­preted through its own dis­tinc­tive lan­guage. The cam­paign in­cludes a se­ries of fas­ci­nat­ing por­traits, in which the back­ground of a Mi­lan stu­dio­house of a de­signer is a key el­e­ment, ex­press­ing the story and the char­ac­ter of the sub­ject ‒ the daily ex­pe­ri­ence of an Ital­ian sense of beauty and con­vey­ing a feel­ing of time­less­ness.

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