BEST FOOT FORWARD
Step into Cole Haan’s third-gen ZERØGRAND shoes and enjoy cu ing-edge 360-degree comfo and versatility in striking style
FOR FALL 2018, Cole Haan has shattered the boundaries of shoe-making with the third generation of the state-of-theart ZERØGRAND collection. The newest disruptor in the staid world of dress footwear, the 3.ZERØGRAND, combines sporty renditions of the traditional wingtip oxford with an advanced anatomical fit experience from heel to toe that highlights the lightweight, flexibility and cushioning that they’re known for.
“Since introducing the ZERØGRAND in July 2014, we’ve continued to push boundaries and create footwear that is designed and engineered for modern on-thego people who demand stylish and versatile products that don’t sacrifice performance and comfort,” said David Maddocks, chief marketing officer and general manager of business development at Cole Haan.
With breakthrough silhouettes for both men and women, all styles feature the iconic GRAND Fit Chassis that provides support, rigidity, flexibility and cushioning where the foot needs it most. The GRAND
Fit Chassis is uniquely anatomic and crafted for the functional needs of men and women. It provides hugging and contouring support from midfoot to heel, natural forefoot flexibility, and exceptional underfoot cushioning for an incredibly holistic fit experience. These innovative functional elements blended with supreme craftsmanship result in yet another step forward in Cole Haan’s long tradition of untraditional shoemaking.
Underfoot, Cole Haan’s GRAND Energy Foam provides outstanding heel-to-toe cushioning and multi-directional traction. The latest outsole is made of full rubber,
“WITH BREAKTHROUGH SILHOUETTES FOR BOTH MEN AND WOMEN, ALL STYLES FEATURE THE ICONIC GRAND FIT CHASSIS THAT PROVIDES SUPPORT, RIGIDITY, FLEXIBILITY AND CUSHIONING WHERE THE FOOT NEEDS IT MOST”
incorporated with traction pods to keep you moving forward and skeletal lining for midfoot and heel support.
“Our favorite thing about the design of 3.ZERØGRAND is that it stays true to what made the ZERØGRAND an icon ‒ 360-degree design that solves the needs of our Cole Haan customers while disrupting the status quo of what’s acceptable to wear from dress to casual, work to weekend”, said Cole Haan’s chief creative officer, Scott Patt.
A boldly innovative shoe designed for boldly innovative individuals, the 3.ZERØGRAND comes with a soft textile upper for extra lightweight and superior breathability, or a premium leather upper with subtle brogue detailing, suitable for both formal and casual occasions, perfect for the on-the-go man. The 3.ZERØGRAND is now available at Cole Haan stores in Pavilion KL and The Gardens Mall, ranging from RM1,499 to RM1,699.