KENZO @ GEORGE V

The recently re-opened store on avenue George V in Paris has an updated store concept that reflects Kenzo’s ongoing modern approach to fashion. The 446m² boutique features architecture designs by Fabrizio Casiraghi, previously seen at the store at Marais and Boulevard de la Madeleine, with a delicate balance between pop and residential themes. The store’s energy is an effort in contrasts, through colour palettes of aqua or yellow, combined to frame the garments and accessories, whereas large wooden lacquered pillars divide the sections, and marbleised linoleum or wood flooring permeates the space.