A LITTLE BIT FITTER

Having already established itself as a leading global wearables brand focused on making health fun and achievable for everyone ‒ regardless of fitness level or goals, Fitbit rolls out four new products in its spring collection, each designed to help make health and fitness accessible to even more consumers across the globe.

Building on the success of the Fitbit Versa family of devices, Fitbit Versa Lite Edition is an everyday smartwatch with most of the core fitness and smart features Versa is known for: automatic activity, PurePulse 24/7 heart rate and Sleep Stages tracking. Fitbit’s most affordable smartwatch yet, the Fitbit Versa Lite Edition is for users who want an attractive, versatile and easy-to-use device with core features, actionable insights and personal guidance to motivate them to improve their health. The Fitbit Inspire and Fitbit Inspire HR, on the other hand, are the brand’s most affordable and stylish 24/7 heart rate tracking devices, packed with all-day automatic activity, Sleep Stages tracking and Relax guided breathing, with 15+ goal-based exercise modes ‒ in a stylish, slim design.

Lastly, the Fitbit Ace 2 helps kids age 6 and above in adapting to healthy habits at an early age, by encouraging them to spend more active time with family and friends. Available in fun and bold kid-friendly colorus and accessories that include patterned designs, Ace 2 has a new swimproof design10 with a bumper to protect the screen during kid-related activities all day long. Ace 2 has also debuted new animated clock faces, 11 motivating challenges to keep kids moving, and colourful avatars and cover photos to personalise their profiles within the Fitbit app. Additionally, parents may create a Fitbit family account to help them stay on top of their kids’ activities.