MONOPOLY STRIKES AGAIN
A provocateur at large Alec Monopoly and pa ner in crime TAG Heuer a ack once more in latest collaboration
TAG HEUER’S ART provocateur and street artist Alec Monopoly is at it again! The notorious artist has helped the Swiss watchmaker design two new models that were presented recently at a cocktail party in the heart of London’s West End. The gallery walls were adorned with original TAG Heuerinspired paintings and sculptures created by Monopoly. Guests witnessed Monopoly create a live painting customization across 50 of the watch boxes which clients had the opportunity to purchase that night.
TAG HEUER FORMULA 1 & CARRERA ALEC MONOPOLY EDITIONS
Original and colourful, these TAG Heuer Formula 1 and Carrera wristwatches feature the little banker called Monopi (inspired by the Monopoly Man) wearing a red bandana over his face and throwing green cash across the dial. Alec Monopoly’s instantly recognisable signature is found in the background in striking yellow, blue and red.
The 41mm Formula 1 edition is presented on a black rubber strap. The sporty watch features a stainless-steel unidirectional bezel with a black PVD coating that is engraved with a 60-minute scale. The watch’s bold black design is the perfect backdrop for the bright artwork on the dial to truly stand out. The Carrera version takes the idea a step further ‒ the eye-catching “ALEC” logo adorns the sapphire caseback, through which the wearer can enjoy a view of the TAG Heuer Calibre Heuer 01 manufacture movement. This stylish 43mm chronograph features a case and lugs in brushed stainless steel and is presented on an H-shaped stainless-steel bracelet with an alternating brushed and polished finish. The fixed bezel, with its iconic tachymeter scale, is made of black ceramic. AM