SOUND MIND, BODY & SOUL

Global Creative Officer Dirk Schoenberger, in his first collection honors seminal moments in music, simultaneously charting the MCM journey from the brand’s birth in Munich back in 1976 to its reinvention in Berlin today. Schoenberger synthesizes the styles, looks, textures, moods, and attitudes of Munich’s disco heyday with those of Berlin’s contemporary clubland. Designed with balance and subtlety, the resulting looks evoke modernity rather than nostalgia. Disco and techno serve as cultural touchstones for MCM, the former speaking to the brand’s founding at the height of the jetset Munich scene, and the latter providing a soundtrack for today, as MCM makes its global home in Berlin and looks ahead. By rooting his collection deep within this biography, Schoenberger casts a spotlight on the authentic qualities̶music, culture, expression, connection, and freedom.