EYE FOR AN EYE

Safilo launched #united4eyecare, a global corporate initiative that embraces all the actions taken by the company in response to the Covid-19 epidemic. In Italy, Safilo has repurposed a portion of its manufacturing to produce safety glasses and facial shields to be supplied to Italian hospitals in critical need. These certified PPE (Personal Protective Equipment) devices are delivered to health care facilities in Bergamo, Seriate, Padua, Latina and Brescia. The initiative is supported by Safilo’s core brand Carrera. In Spain, Polaroid is making a contribution to local health care facilities by donating 5,000 medical protection masks to operators. The masks will be delivered to 19 hospitals located in Madrid, Barcelona, Toledo and Valencia. The 5,000 units are to be distributed among Intensive Care Units, ENT professionals, doctors, nurses and other medical workers on the frontlines struggling with PPE shortages. In the U.S., Smith has joined Goggles for Docs, a movement to support local and national PPE shortages across the U.S. Smith is providing ski goggles to healthcare workers without eyewear protection while treating patients. Smith is currently sending new and used goggles to respond to hospital requests, and will continue to promote the program, encouraging its community to volunteer and donate on an individual level.