A.LANGE & SÖHNE
Having indicated the time at home and in another time zone at a glance since its launch 15 years ago, the Lange 1 Time Zone is now presented with the new manufacture calibre L141.1, featuring ring-shaped day/night indicators and a new daylight saving time indication. The new dial boasts an asymmetric dial with two time displays, an outsize date and a powerreserve indicator. The watch retains the switchable city ring that allows convenient setting of the second time zone. While the larger time circle shows home time, the smaller of the two time circles can be set to a second time zone by adjusting the city ring. When the time is adjusted with the crown, both displayed times are corrected simultaneously. The new model also retains the unique synchronisation mechanism that makes it possible to transfer zone time from the smaller to the larger dial. This is useful when ‒ during an extended stay abroad, for instance ‒ the user wishes to swap zone time and main time. If the crown is pulled out to the second position, the times of both zones can be adjusted synchronously.
The day/night indicators for home time and zone time, originally displayed with rotating arrow hands, have been shifted to the centres of the two time circles. There, together with the hour hand, they inform the user whether the time indication applies to the first or second half of the day. The ring-shaped day/night indicators are not only harmoniously designed, they are also intuitively readable. Featuring blue printed semicircles, the discs rotate once about their axes in 24 hours while the hour hand performs two revolutions in the same period. When it is located in the dial-colour segment, the display spans the period from 6am to 6pm and on the blue background from 6pm to 6am.
Located in a small aperture of the golden arrow applique at 5 o’clock is a handy feature that indicates a daylight saving time regime in red. This feature is technically implemented with coding on the underside of the city ring. The watch comes in three 41.9mm case/dial combinations: white gold/black, pink gold/argenté and, in a limited edition of 100 pieces, yellow gold/champagne.
of Asia’s most exciting golf talents for many years to come. I think it’s very important for us to support and recognise local talents who truly fit what we stand for. Both youthful with a relentless drive for success, Joseph and Gavin are the perfect embodiment of HUGO BOSS. Their path to victory is a continual, ever-evolving journey, approached with dedication and confidence.
The 2020 pandemic has disrupted businesses worldwide and brought about sweeping changes.
How has the company changed to adapt to the crisis and what’s the new normal for HUGO BOSS?
When the crisis first hit, we needed to react to immediate challenges and threats and also not to lose sight of doing the right thing, staying true to our vision. Protecting our employees, customers, business partners and our stakeholders is our top priority. We had to make quick decisions frequently and transparently on the basis of new information in order to adapt quickly, reassess not only our plans for the year but also on a longerterm basis. We had to be resilient. At the earlier stages, a crisis team was set up to closely monitor the development of the pandemic and comprehensively coordinate all of the Group’s actions to protect our employees. Almost all corporate employees have been enabled to work from home.
Where this is not possible due to operational conditions, appropriate precautions have been taken. This applies in particular to employees in production, logistics and retail.
While the vast majority of our stores was affected by temporary closures, we knew we had to move quickly and pivot towards taking our businesses online where it’s accessible to our customers as well. We kick-started this project called the HUGO BOSS eConcierge, a personalised and curated e-shopping site that allows our customers to shop from the comforts of their home with complimentary delivery on all orders. A task force team was set up to answer to any of our customers enquiries and needs via WhatsApp. In terms of customer relations, we were constantly communicating with our customers and keeping in touch with them to remind them that we are always here for any of their clothing needs. Customer safety was definitely our key priority as well. We had to install many social distancing measures in store and kept our stores sanitized frequently to ensure the store is safe for our customers to visit and shop.
Whatever the changes needed, change will become the new normal.
#BOSSTOGETHERMY will see BOSS pa nering with other F&B pa ners including Siti Li for October, Madam Kwans for November and Kenny Hills Bakers for December. Stay tuned for more updates.