MODERN-DAY ICON
Continues to shift the paradigm of modern-day watchmaking with the latest Octo Finissimo Steel, featuring the thinnest automatic movement and a water resistance of 100 meters
the men’s watches landscape, and set new parameters for contemporary, urban watches. Since its start, it has been about creating something unique, different from anything that came before. With Octo, Bulgari created a new shape for contemporary men’s watches, and in doing so, set new codes and a new trend for ultra-thin watches.
In 2020, the latest Octo designs continue to enrich the Octo Finissimo saga and cement its role as a paragon of trendsetting design. Debuted in Dubai earlier this year with a polished lacquered black dial, the Octo Finissimo Automatic Satin-Polished Steel is now offered with a polished lacquered blue dial. These releases very much demonstrate that Bulgari is hitting a big turning point for the collection - one in which discreet luxury can be versatile too.
Extolling the exceptional design of the watch, JeanChristophe Babin, CEO of Bulgari, said, “We’re taking these record-setting timepieces from being a Supercar to a Grand Turismo ‒ an extraordinary car that you drive every day. Compared to the extreme sports car it’s more like an allwheel drive, as it’s 100 meters waterproof - you have the screw crown, you can dive, swim, take a shower; it’s great for dressing up or dressing down so you can wear it from the tennis court to the board room.”
Six years in, Octo has shown its consistent ability to lead the world of men’s watches. Today, it continues to refine and define the genre with new debuts that evolve the aesthetic of the collection, leaning into a modern, sporty lifestyle, blending ultra-performance and style. As technical masterpieces with a distinctive and beautifully honed aesthetic, they once again establish Bulgari as the “Roman Jeweller of Time,” and enrich the ongoing legacy of Octo, which has proven time and again that it has all the makings of a modern-day icon.