THE NEW FASHION RUNWAY

In the midst of the ongoing pandemic, MCM came up with a creative way to showcase its AW20/21 collection through the famous Nintendo Switch game Animal crossing : New Horizons. Animal crossing has been dubbed as “The new playground for luxury fashion houses” by acting as a power customisation game that allows players to elaborately customise the clothing their characters wear - sparking waves of sartorial creativity among its expansive audience. MCM’s initiative presents its signature M Logo Glitch, Berlin Bear and logo-laden Denim collections through 22 key pieces in fun colours ranging from knitted coats to bucket hats from their ready-to-wear line.To access the collection, users can simply just download the outfit codes through the brand’s social media channels.