AugustMan (Malaysia)

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Corum celebrates 40th anniversar­y of Golden Bridge in decorated style

- WORDS BY KC YAP PHOTOS BY CORUM

THE REFINED RECTANGULA­R design of the Golden Bridge has been the case shape of Corum’s in-line baguette movement and an icon in watchmakin­g since its inception 40 years ago. Today, Corum pays tribute to the very first model from the collection by introducin­g two new limited-edition models to celebrate the 40th anniversar­y.

GOLDEN BRIDGE RECTANGLE 40TH ANNIVERSAR­Y IN 18K WHITE GOLD

For the first iteration of the Golden Bridge Rectangle, Corum added an astonishin­g play of finely hand-crafted floral engraving on the 18k white-gold case to create yet another classic edition of the signature Haute Horlogerie timepiece. The acanthus and fern plants are a nod to the “Style Sapin” created in La Chaux-de-Fonds. These floral details have been engraved on all Golden Bridge baguette movements since the timepiece was launched in 1980. This masterpiec­e is limited to three pieces, honoring the three co-founders of the brand, which was born in 1955.

GOLDEN BRIDGE RECTANGLE 40TH ANNIVERSAR­Y IN 18K ROSE GOLD

While the Golden Bridge has reached its 40th year, Corum is also celebratin­g its 65th birthday. The 18k rose gold version salutes the 40th anniversar­y of the Golden Bridge collection with an original “Limited Edition 1 of 40” engraving inside the watch case at 3 o’clock and honoring 65 years since the company’s founding with Corum’s iconic symbol - the key ‒ on the sapphire case-back. Faithful to the roots of the collection, this Haute Horlogerie timepiece features an 18k gold Golden Bridge baguette movement.

“We were inspired by the Art Deco period,” explained Boon Chong Soon, Corum’s marketing and sales director, “which formed the basis for some of the first pieces designed by Mr. Bannwart. In including our iconic emblem of the Corum Key on the sapphire case-back for the Rose Gold version, and hand-engraving on the entire case of the White Gold, these are not only for the anniversar­ies of Corum and the Golden Bridge but also a tribute to the artisanal history of watchmakin­g in La Chaux-de-Fonds.”

Perfectly proportion­ed, the Golden Bridge fits beautifull­y on the wrist, and unlike its role model from 1980, thanks to modern technology this refined version is fully water-resistant to 30m. The Golden Bridge Rectangle shows a timeless and discreet elegance, yet focuses on the functional­ity of its brilliant movement, leading the eye along the path of Caliber CO113’s energy transfer from spring barrel at 6 o’clock to the escapement at 12 o’clock.

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