MOMENT OF RENEWAL

The tree-lined Spring 21 runway, set amid the columns of the open-air courtyard, brought architecture and nature into perfect alignment. Every tree from the show space will now be donated to the city of Milan and cared for by BOSS for two years.

The Spring 21 collection captures the current mood within the fashion of creativity and renewal, with a focus on craft, colour, and artistry. The work of London-based artist William Farr, which unites flowers with found objects, inspires embroidered and printed pieces, while floral motifs and metal eyelet details are seen throughout the collection.

The show continues a decisive move towards casualization, revealing a sportier, younger vision of the BOSS man and woman. Men’s hoodies, sneakers, drawstring pants, and bomber jackets all find a place on the runway. Simple shorts, wide-leg pants, and super-soft knits lend the collection a more easygoing feel than ever before. A refreshing palette of blues, vivid emerald and soft rose enhances this new attitude, along with shades of sand, cream, and forest green.

BOSS hosted a simultaneous event in Shanghai, livestreamed to an audience of millions across Chinese digital platforms WeChat, TMall and Tencent. Attended by local celebrities, press and influencers, the event included live interviews by Chinese influencer gogoboi with Li Yifeng, Zhu Zhengting and Wang Feifei, as well as a screening of the runway show. The event concluded with the reveal of an exclusive new capsule collection: BOSS x Justin Teodoro. Co-created with the artist, the styles are available to shop exclusively on T-Mall and WeChat MP for just 48 hours after the show.