Toys from the world of gadgetry
Toys from the world of gadgetry
TOMORROW’S TECHNOLOGIES
The Sony Corporation showcased its latest initiatives based on the theme of “Redefining Our Future with Tomorrow’s Technologies” at the all-digital CES 2021.
Sony is leveraging its “3R Technology” ̶ Reality, Real-time, and Remote to inspire Kando or emotion through the power of entertainment, and also provide the assurance that supports these experiences. Sony’s presence at CES 2021 was structured around 12 topics showcasing how these 3R technologies are contributing to the latest developments in areas such as Tools and Solutions designed to empower content creation; Immersive Entertainment Experiences; Technology for a Better Future.
In dedicated online content released for this year’s CES, Kenichiro Yoshida, Chairman, President and CEO of Sony Corporation, presented Sony exhibits including PlayStation®5, VISION-S and Airpeak, underlining that, “With Sony’s technology, ‘Creativity Has No Limits.” He was followed by Bill Baggelaar, EVP & CTO, Technology Development, Sony Pictures Entertainment (“SPE”), who introduced the latest advancements in virtual production technology and volumetric image acquisition, as well as collaboration initiatives with Sony’s new lineup of BRAVIA XR TV models.
To summarise the exhibit’s overview the Virtual Production with Volumetric Real-World Capture, 360 Reality Audio Music Production Tools Sony and Virtual Sonics, a music software development company has developed the 360 Reality Audio Creative Suite, a tool for creating 360 Reality Audio-compatible music that realizes a spatial sound field. Airpeak is equipped with Sony’s Alpha™ fullframe mirrorless camera, video production support with Xperia 5 II, Spatial Reality Display, the new Crystal LED series are equipped with the high-performance image quality processor X1™, Hawk-Eye Innovations and Pulselive Challenging Sports Conventions, Immersive Entertainment Experiences, the new BRAVIA XR is equipped with Cognitive Processor XR, Video streaming of 360 Reality Audio with Spatial Sound Technology
Sony will launch a live performance video content streaming service, the PlayStation®5 , which launched in November 2020, the VISION-S with the goal of contributing to the evolution of mobility, VISION-S development activity has reached the next stage. While continuing to advance vehicle development for safety and security, entertainment and adaptability, public road testing commenced in Austria in December 2020 for technical evaluation.