CLASS OF 2020

THANKS TO PARTNERS TOYOTA MALAYSIA, BELIF MALAYSIA AND CHIVAS MALAYSIA, WE ENDED THE A-LIST 2020 CAMPAIGN WITH A FINAL ROUND OF MERRIMENT

DESPITE NOT HAVING a proper send off for the men of our A-List 2020 campaign, we still managed to deliver some joy to our batch of A-Listers thanks to our campaign brand sponsors, which were Toyota Malaysia, belif Malaysia as well as Chivas Malaysia.

The first of our campaigns which was unlike any of the previous ones, the 2020 A-Listers had a unique experience, being part of the celebrated brotherhood in the time of coronavirus.

While previous batches experienced a flurry of events throughout the year, the 2020 campaign was slightly muted, albeit still packed with as much fun and excitement.

Things kicked off with a virtual launch at first, that saw the A-List 2020 men first meeting virtually, and taking part in smaller scale events throughout the year which were more intimate.

Among some of the fun-filled and exciting events the men took part in were a brand presentation by skincare brand belif, which took place in the belif store in Pavilion KL, that saw the men get introduced to a host of quality and premium skincare products.

Then there was the staycation at The Westin Desaru, at which Toyota Malaysia graciously loaned the boys a couple of the All-New Toyota RAV4 to fully experience during their drive down to Johor, when the Movement Control Order was slightly relaxed of course.

There was also the Chivas whisky blending masterclass, where some of them got to learn about what goes on in the making of blended whiskies like Chivas Regal. And that’s just to name a few.

Thus in an unprecedented finale, being unable to organise a proper get-together to close the campaign, instead we partnered with the brand sponsors once again to deliver joy to all 10 men.

Spread over two days, we drove to each location where the men were in the All-New Toyota RAV4, to give away a commemorative framed photo for each individual ‒ which showcased some of the moments that they cherished and had spent with us.

On top of that, belif Malaysia prepared a goodie bag for each of them, which contained more products to ensure the men continue to look as good as they feel.

Meanwhile, Chivas Malaysia presented the non-Muslims with a fine bottle of its Chivas 18, along with two drinking glasses, which came beautifully packaged together.

The men were truly humbled, and excited to receive the final send off, as they recounted the experiences they had with August Man which they were truly grateful for. All of them even took a selfie with the gifts they received.

And while it’s never a goodbye, but rather a see you later, they expressed their thankfulness for being part of the A-List family and mentioned that they can’t wait to see what’s in store for the next batch of A-Listers to come.

Stay tuned to find out for yourselves, as the 2021 A-List campaign is about to kickoff soon!