SUMMER JOY
Fendi celebrates the sunny season with a dedicated capsule collection of colourful, cheery designs
DOMINATED BY YELLOW and light blue tones, the Fendi Summer 2021 capsule spans from sophisticated and eye-catching bags and accessories to compelling ready-to-wear, designed to evoke the happy and uplifting mood of summer. Seventies’ references and Nineties’ vibes fuse in a charming lineup, where the luxury house’s outstanding craftsmanship and innovative, forward-thinking approach shine bright.
As part of its Summer 2021 capsule, after the official launch at Design Miami, Fendi reiterates its collaboration with New Yorkbased visual artist Sarah Coleman, known for her disruptive manipulation of designers’ materials to rethink and repurpose everyday objects with an ironic filter.
Sharing the same passion for taking handcraft in new directions, Coleman and Fendi accessories and menswear artistic director
Silvia Venturini Fendi worked together on a new interpretation of the iconic FF logo pattern, which was revisited through a Seventies’ psychedelic filter. The result is FF Vertigo, a new magnetic motif offering a twisted, turned
version of the classic FF pattern.
In the accessories range, the yellow FF Vertigo is printed through an inkjet technology on the mineral tanned leather used for the legendary Peekaboo bag. The same Vertigo pattern, in yellow or blue variations, is also printed on coated canvas and pops up on a timeless tobacco jacquard fabric. Both the variations pepper chic and functional shoppers, revamping the iconic spirit of this legendary style.
Fendi Vertigo also decorates new bag designs, including the cool and contemporary Fendi Bauletto mini bag together with the textile’s world that features featherlight fabrics ideal for the summer season. The capsule includes a fun, practical and versatile Mini Sunshine Shopper in straw with colored profiles in contrast and a more traditional leather version both with the iconic Fendi Roma logo.
As part of the collaboration developed with Sarah Coleman, Fendi also peppered its Peekaboo X-Tote and the Baguette 1997 with the FF Fisheye motif where the signature FF logo gets wavy and fluid, as it is seen through a fish-eye lens.
Inspired by the project showcased at Design Miami, Coleman and Fendi also presents a Peekaboo ISeeU style crafted from an FF logo padded nappa leather which is treated to glow in the dark. On this occasion the Peekaboo ISeeU Small is presented, enlarging the Peekaboo ISeeU family; with powerful attitude and proportions, it sprinkles the magic of the Fendi ultimate Icon in a smaller size appearing in timeless bicolour version in both smooth leather and Selleria.
Inspired by the sense of adventure and
“INSPIRED BY THE SENSE OF ADVENTURE AND FREEDOM DEEPLY LINKED WITH THE OUTDOOR LIFESTYLE, THE READY-TOWEAR COLLECTION COMBINES STYLE AND FUNCTIONALITY”
freedom deeply linked with the outdoor lifestyle, the ready-to-wear collection combines style and functionality. Lightweight yet resistant fabrics, including the FF
Vertigo jacquard, give a chic yet practical twist to T-shirts, bowling shirts, bermuda pants, as well as cool fisherman’s vests matched with coordinated baggy pants and polished raincoats and summer suits crafted from lightweight organza. The FF Vertigo multicolor motif is rendered on embossed leather on the Fendi Pack style, while the flat Baguette, coming in a medium and mini version, are the go-to pieces enhancing the chic yet functional appeal of the collection. Adding an extra exciting touch to the lineup, the Peekaboo ISeeU bag is shown in an iconic nappa version embossed with the FF fish-eye motif. Celebrating the joys of the outdoor life, the Fendi Flow runners stand out with their FF Vertigo pattern, along with the new featherweight Fendi Force high-top sneaker, which finds place next to trekking sandals. The outdoor theme also influences the hightech earpods and phone cases, as well the jewelry selection where interlaced leather is matched with both lacquered metallic details and hiking ropes.
Along with Sarah Coleman collaboration, the Sellerissima range completes the Summer Capsule. The hyper sophisticated Selleria range gets updated with an audacious touch: a handmade macro stitching exalting the timeless shapes of FENDI, the Peekaboo and the Baguette, as well as of fashion styles, like the By the Way, the Moonlight and the Sunshine Shopper. AM