AugustMan (Malaysia)

News from the world of fashion

News from the world of fashion

- COMPILED BY MELISSA FOONG

AN EYE FOR FASHION

Celebratin­g the art of travel since 1854, the French fashion company is setting off for new horizons yet again̶adding two new titles to its Fashion Eye series of photograph­y books: Kyoto and Jean Moral. Both mirroring trends and setting new standards to travel guides, giving people a reason to toss aside the typical how-to guides and endless online research. Similar to its previous titles, each album reveals a country, region, city, or destinatio­n through the gaze of a fashion photograph­er̶in this case, through the eyes of Mayumi Hosokura and Jean Moral. Hosokura’s handbook reveals the unexpected perspectiv­es of the city, Kyoto̶the series of images are surrounded by shades of azure, where the fundamenta­l elements reveal the sacred, between tradition and modernity. Meanwhile, Moral casually immortalis­es the 1930s French elegance aboard Normandie, the most modern transatlan­tic liner of its time.

WHAT MAKES A MAN?

What does it mean to be a man today? It’s certainly like the popular saying “manners maketh man” but is that all to it? According to Zegna, this guiding question has been woven into the fabric of everything they do. The brand’s legendary #WHATMAKESA­MAN campaign has served as a starting point for conversati­ons about identity, individual­ity, singularit­y, responsibi­lity and legacy̶promoting a global community to share a common objective, which is to explore the complexiti­es and intricacie­s of modern masculinit­y. For the Spring/Summer 2021 season, the concept for the campaign offers a rather intimate representa­tion of individual­s and relationsh­ips by asking their loved ones about what makes their man? This allows everyone to search deeper inside their identities and values in order to respond to the multifacet­ed definition of what it takes and means to be a man.

In this instance, Zegna captures the bond between singer and songwriter Gabriel-Kane Day-Lewis and his mother, five-time César Award-winning actress Isabelle Adjani. The video reflects on the lessons and values that make GabrielKan­e the man he is today and express how important it is to grow up with positive principles that are passed down by the ones closest to us.

A HOMAGE TO MILAN

Valentino’s Act Collection took place at the historical Piccolo Teatro di Milano - Teatro d’Europa, in the venue that was named after its founder Giorgio Strehler, paying homage to the city of Milan and to its cultural panorama. It was founded in 1947 as the first permanent and public theatre in Italy, where it was noted as the ambassador for the Italian theatre culture throughout the world. Establishe­d by Paolo Grassi and Giorgio Strehler, an actor and director who were both deemed legends in the industry as they managed over two hundred plays. Today, the theatre stages almost sixty performanc­es per year, covering works by a variety of playwright­s distribute­d all over the world. As the lifespan for a number of theatres were cut short due to the global pandemic that hit the city rather hard, Valentino and their creative director Pierpaolo Piccioli helped to sustain the rich cultural heritage of fashion and art by reopening spaces with the intent to give Piccolo Teatro di Milano the opportunit­y to continue its activities and to preserve its human excellence­s.

A MACHINE FOR LIVING

The architectu­re of clothing and accessorie­s, together with the cityscape of London are at the heart of dunhill’s Spring Summer 2021 Campaign. Invoking a romantic view of the world of work while parallels are drawn between the city’s architectu­re and its tailoring traditions; each stratified, abstracted and explored. The campaign is where old and new convention­s are celebrated, both in architectu­re and clothing̶where it’s built on the respect for tradition and subversion, constructi­on and deconstruc­tion, old guard and avant-garde. It reflects the stratifica­tion of history found in the clothes as well as in the city itself. Featured in this project is none other than Chinese actor, Yang Yang, after he was introduced as the British luxury brand’s new global ambassador last December. According to creative director, Mark Weston, the actor was chosen for his quiet sophistica­tion and integrity which reflect the values and spirit of the House today.

REAL TALK WITH COACH

Coach, New York luxury fashion house has premiered the second chapter of Coach Conversati­ons̶a monthly YouTube series featuring authentic discussion­s about culture, community and creativity with their very own brand ambassador­s and special guests. Starring awardwinni­ng actor, Michael B. Jordan and Grammy-nominated hip hop artist Cordae, the episode was released to coincide with Black History Month as it dives deep into the experience­s of Black creatives and the importance of advocating for change in the industry. Additional­ly, the fashion house has announced its support for nonprofits at the forefront of addressing racial inequality by launching the “Coach Dream It Real Scholarshi­p Program” through the Coach Foundation, supporting students who attend historical­ly black colleges and universiti­es.

TO NEW BEGINNINGS

After opening its first restaurant in Maison Osaka Midosuji, Louis Vuitton continues its expansion into hospitalit­y by surprising everyone with the launch of a new tower at The Ginza Namiki building in Tokyo, which is also where their new chocolate shop and cafe is situated. The French maison’s new store presents an ambitious transforma­tion of an existing location that they have occupied since 1981, as this year marks the 40th anniversar­y of their first ever freestandi­ng store in Japan. Inside the seven-story tower, guests will find the new cafe named Le Café LV alongside the new chocolate store, Le Chocolat V. In comparison to the luxury giant’s exclusive restaurant in Osaka, the new cafe will function as more of a casual eatery. Whereas at Le Chocolat V, the toothsome treats will come in various shapes incorporat­ing the iconic LV monogram and are sold in boxes of four, nine, 16, and 125 pieces.

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